Web Optimization Manager

Interactive Strategies

11h•Onsite

About The Position

Interactive Strategies, a leading digital agency in Washington, DC, is seeking a skilled Web Optimization Manager to join our Data Insights team. This is a hands-on, execution-focused role for someone who has strong working command of both search optimization and analytics reporting and is ready to operate with a high degree of independence across both disciplines. You will report to our Associate Director of Optimization and work closely with our Associate Director of Data and Analytics. This role is a strong fit for a well-rounded digital practitioner who wants to sharpen their skills across SEO and analytics while contributing meaningfully to a collaborative, client-focused team.

Requirements

3 or more years of hands-on experience in SEO, with demonstrated ability to work independently across both on-page and technical optimization.
Strong working knowledge of GA4, Google Search Console, Looker Studio, Screaming Frog, and SEMrush or Ahrefs.
Experience building or duplicating dashboards and QA-ing data visualizations.
Solid understanding of GTM purpose and structure, with experience setting up or modifying tracking events.
Proficiency in Google Sheets or Excel at an intermediate level for data organization and analysis.
Familiarity with CMS platforms such as WordPress and Drupal.
Ability to explain technical concepts clearly to non-technical audiences, both in writing and in conversation.
Experience working across functions including content, design, development, and marketing.

Nice To Haves

Familiarity with LLM visibility tools and AI search measurement.
Hands-on experience with paid media, social, or other digital marketing channels.
Exposure to CRO or A/B testing workflows.
Experience with heatmapping tools.

Responsibilities

Conduct keyword research, organize outputs, and support content optimization recommendations across client accounts.
Contribute to LLM visibility and AI search initiatives as this discipline continues to evolve.
Complete competitive keyword gap analyses and map findings to actionable opportunities.
Collaborate with content, UX, and development teams to implement best practices and support overall site performance.
Perform content audits and inventories, evaluating content for gaps, duplication, and structural improvements.
Support on-page SEO work including titles, meta descriptions, headings, and internal linking.
Pull, QA, and interpret performance data from GA4, Google Search Console, and Looker Studio.
Build and maintain dashboards from established templates and QA data sources and visualizations for accuracy.
Support quarterly performance reporting for select client accounts, independently managing smaller accounts.
Run site crawls using Screaming Frog or similar tools and document findings in structured formats for team review.
Conduct site audits using SEMrush and other advanced tools to identify and categorize common issues including indexing, canonicals, robots.txt, and sitemaps.
Populate structured outputs and checklists to support repeatable technical workflows.
Validate tracking consistency and data flow across platforms including GA4, paid media channels, and CRM systems.
Document tracking needs and gaps and support data quality checks using tools such as Google Tag Manager and Funnel.io or similar connectors.
Work across multiple clients simultaneously with strong attention to detail and clear communication.
Use AI tools such as ChatGPT or Claude to support workflows including content analysis, data cleanup, and reporting summaries, following defined processes.