Manager - Web Journey Optimization

Newrez • Fort Washington, PA

14h • $90,200 - $158,040 • Onsite

About The Position

This role is responsible for improving how customers move through Newrez’s digital experiences, from high-intent points (such as cloud pages) through form entry. The Web Journey Optimization Manager identifies and leads opportunities to clarify, align and optimize intent-driven journeys across web experiences. The focus is on creating clear, consistent paths from acquisition to action, ensuring journeys support both conversion performance and discoverability through organic and paid channels. This role plays a central part in connecting acquisition strategy, on-site experience, integrated SEO strategy, and measurement, while partnering closely with the SEO, Paid Search, Email, Product, UX and Analytics teams.

Requirements

• Bachelor’s degree in marketing or related field.
• 5-8 years of experience in CRO, web optimization, digital experience, or growth focused roles.
• Proven track record of running and implementing website A/B testing and experimentations.
• Hands on experience improving conversion-focused pages and form-based journeys.
• Working knowledge of SEO fundamentals as they relate to on-page experience and intent.
• Strong understanding of mobile-first UX/UI and customer behavior.
• Comfortable working with analytics, experimentation frameworks, and insight tools.
• Strong communication and organizational skills.
• Proficiency in Microsoft Office and analytics platforms.
• All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Microsoft Authenticator.

Responsibilities

• Own optimization or priority web journeys, including cloud pages, product pages, and entry points info form flow.
• Identify friction, drop-off, and intent mismatches across journeys and translate them into prioritized opportunities.
• Improve alignment between primary acquisition channels (Paid Search, Email, Organic/Website) and on-site experiences to strengthen message match and conversion.
• Partner with Product and UX teams to evolve form entry experiences over time.
• Implement an integrated SEO strategy in partnership with the SEO team to ensure web journeys support organic discovery and clear intent signaling.
• Help align page structure, content hierarchy, and internal linking to support both rankings and conversion goals.
• Balance on-site optimization efforts to avoid trade-offs between traffic quality and conversion performance.
• Drive a mobile-first mindset across owned web experiences, with a focus on clarity, usability and speed.
• Work with UX/UI to ensure layouts, content structure, and interactions reflect real customer behavior.
• Surface mobile-specific insights that impact engagement and conversion.
• Lead structured optimization efforts across journeys, including iterative improvements and targeted testing where appropriate.
• Define hypotheses, success metrics, and learning goals prior to changes.
• Balance near-term improvements with foundational journey enhancements.
• Use analytics, behavioral data, and qualitative insights to inform decisions and prioritization.
• Partner with Analytics to ensure journey performance, key actions, and attribution continuity are measured accurately.
• Help surface tracking and attribution gaps that impact understanding of customer behavior across journeys.
• Work closely with UX/UI, Product, Development, Analytics, SEO, Paid teams and partners.
• Act as a bridge between marketing intent, search strategy, and on-site execution.
• Communicate plans, progress, and learnings clearly to stakeholders and leadership.
• Ability to effectively and accurately convey information to others.
• Performs related duties as assigned by management.

Benefits

• Medical, dental, and vision insurance
• Health Savings Account with employer contribution
• 401(k) Retirement plan with employer match
• Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
• Adoption Assistance
• Tuition & Certification reimbursement
• Employee Mortgage Loan Program
• The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
• 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
• Matching Gifts Program - dollar-for-dollar up to $1,000
• Access to grants, nonprofit resources, and volunteer opportunities
• More than $6,000,000 donated since 2020
• 1 in 5 employees participates in at least one Employee Resource Group (ERG)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees