Manager, Web Optimization (Digital Experience & Accessibility)

Yamaha Careers•Buena Park, CA

13h•Hybrid

About The Position

The Manager, Web Optimization's purpose is to improve how well websites perform for both users and the business, in addition to managing and leading a team of Front-End Developers. This role requires a strong focus on data analysis, user experience, SEO, Accessibility, and conversion outcomes. At its core, the role blends analytics, UX, experimentation, and cross functional collaboration to make a site faster, clearer, and more effective at driving results.

Requirements

Advanced relevant experience, including SEO, UI/UX, Web design, and content management optimization
Fluent in current SEO optimizations and best practices
Solid working knowledge of website accessibility issues
Deep experience with website analytics and their analysis
Experience working with web content management systems (CMS), user experience platforms, and project management tools
Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
Customer Focus
Instills Trust
Drives Results
Manages Conflict
Develops Talent
Ensures Accountability
Accessibility: Design and develop websites and content that people with disabilities can use
Business Foresight: Deliver insight and recommendations based on analytic models and reports to drive competitive advantage, optimized costs and lower risks
Business Intelligence: Use of data and information to understand business performance
Competitive Intelligence: Ethically gather and analyze data about competitor organizations, customers, and the market for the purpose of business advantage
Project Communication Management: Link people (including team members and stakeholders), ideas, and information throughout the project life cycle; include timely generation and collection of information along with its proper dissemination and archival process
Search Engine Optimization (SEO): Increase quality and quantity of website traffic and brand exposure through organic, non-paid search engine results
User Experience: Design marketing content and websites according to how customers want to interact with them

Nice To Haves

Demonstrates experience in working with SEO subject matter, experts, content creators, marketers, UI designers, engineers, and data analysts
Bachelor’s degree in an applicable field of study

Responsibilities

Drive SEO improvements on YCA websites to achieve business goals and increase organic traffic, engagement, and conversion
Drives customer experience optimization for YCA IMG supported websites, including roadmap and contribution to defining future features and functionality
Oversee accessibility compliance efforts throughout public facing websites and the staff's sensitivity to ADA/WCAG compliance issues
Ensure a data-driven continuous test, learn, and apply environment
Ensure the organization's website strategy remains modern, data-driven, and future focused and oversee website issues governance principles, regulatory issues, risk management, and best practices
Elevate the Music Connect & Ecommerce user experience and enable Yamaha to become a brand of choice, getting closer to the customer
Attract, engage, and develop team members within the department
Work with business stakeholders to achieve consensus on website optimization, vision and goals & support and implement best practices, tools, and improvements to site features and functionality
Collaborate with internal stakeholders to implement and maintain the Music Connect & Ecommerce website roadmap and drive optimization of SEO on YCA owned websites
Proactively research industry best practices, competitive benchmarks, evolving customer behavior, and lead website experimentation
Oversee website governance, website ADA/WCAG compliance and accessibility issues
Identify, prioritize, and implement improvements that make a website more usable, more persuasive, and more aligned with business goals such as lead generation, sales, or engagement. This includes analyzing traffic patterns, diagnosing friction points, and running structured tests to validate what works
Leverage AI Tools for behavioral insights
Contribute to prioritization and evaluation of development sprints and projects

Benefits

Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
Performance based bonus program
Robust employee wellness programs including free music lessons
Gym and wellness reimbursement program
Tobacco cessation reward program
Free concerts from award winning artists
Discounted hotel, travel, entertainment, and other attractions
Employee product purchase program
Flexible work options (including hybrid schedule)
Casual dress
Vacation, sick-time and personal floating holidays
In-office events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
Inclusive and passionate culture