Senior Manager of Digital Experience – Web

Cooley•Santa Monica, NY

14h

About The Position

Cooley is seeking a Senior Manager of Digital Web Experience – Web to join the Marketing and Business Development team. Under the supervision of the Associate Director of Digital Experience, the Senior Manager of Digital Experience – Web supports the strategy, performance, and governance of the firm’s digital properties. This role helps deliver a scalable, data-driven web experience that enhances client engagement and aligns with Marketing & Business Development priorities.

Requirements

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
7+ years of directly applicable experience (e.g., web operations, digital operations, or related field)
Proven experience with CMS/Web technologies, including and DAM
Strong understanding of SEO, AEO and GEO
Comfortable and familiar with UX/UI design

Nice To Haves

Bachelor’s degree
Supervisory experience
Entrepreneurial by nature
Excellent attention to detail
Approaches tasks through a lens of quality and consistency
Approaches tasks through a digital first lens
Exceptional interpersonal and communication skills with ability to facilitate and solve problems
Ability to organize, prioritize and coordinate multiple activities often under tight timelines
Ability to drive projects to completion and achieve goals
Strong judgment
Effective teamwork and collaboration skills across teams and departments
Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data (if applicable)
High level of professionalism at all times
Demonstrated ability to lead through influence and develop talent
Effective presentation skills
Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people
Excellent strategic and analytical skills
Multimedia, multichannel content strategy and storytelling skills
Ability to learn the legal industry and apply content strategy, production and distribution in a law firm environment
Proven ability to manage, coach and motivate

Responsibilities

Lead the strategic vision and day-to-day operations for the firm’s digital properties, transforming the website into a proactive growth platform and lead-generation engine.
Serve as the primary business owner for the Content Management System (CMS) and related web technologies, directing the technical roadmap and platform modernization.
Direct onshore UX/UI designers and offshore development teams to deliver continuous site enhancements, feature releases, and maintenance.
Responsible for the overall health, accessibility, and performance of digital platforms, ensuring a high-fidelity user experience and optimal page-load speeds.
Design and optimize web-based client journeys, ensuring the digital experience supports seamless transitions from email, search and social to conversion and contact.
Lead the analytics strategy for the web, utilizing heatmapping, user-flow analysis, and conversion tracking to report on site health and strategic impact.
Partner across Marketing and Business Development organization to ensure the website is a high-performance vehicle for the firm’s narrative and a primary validator for the partner-led sales process.
Collaborate with Tech, IT, and external agencies on the long-term digital roadmap, prioritizing features that support the firm’s "Always Ready" infrastructure.
Manage the governance framework for web updates, ensuring all digital content adheres to brand standards, taxonomy standards, SEO/AEO/GEO best practices, and legal requirements.
Serve as direct supervisor and mentor to direct reports
Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.
Manage staffing coverage, review and process time logs/time off requests
Support business professional development and continued educational opportunities
In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
All other duties as assigned or required