Senior Manager of Digital Experience – Email

Cooley•Santa Monica, NY

15h

About The Position

Cooley is seeking a Senior Manager of Digital Experience - Email to join the Marketing and Business Development team. Under the supervision of the Associate Director of Digital Experience, the Senior Manager of Digital Experience – Email supports the email and marketing automation vision, defining strategy and transforming channel operations through sophisticated, data-driven lifecycle journeys that support client engagement and business growth. Working closely with cross-functional teams, this role drives enterprise roadmap alignment, operational excellence, talent development, and continuous advancement of the firm's digital transformation and AI-enabled marketing capabilities.

Requirements

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
7+ years applicable experience (e.g., digital operations, digital marketing, or related field)
Proven experience in audience segmentation
Working knowledge of basic HTML/CSS
Familiarity with orchestration/ marketing automation platforms
Demonstrated experience in operations and quality assurance

Nice To Haves

Bachelor’s degree
Supervisory experience
Entrepreneurial by nature
Excellent attention to detail
Exceptional interpersonal and communication skills with ability to facilitate and solve problems
Ability to organize, prioritize and coordinate multiple activities often under tight timelines
Ability to drive projects to completion and achieve goals
Strong judgment
Effective teamwork and collaboration skills across teams and departments
Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data (if applicable)
High level of professionalism at all times
Demonstrated ability to lead through influence and develop talent
Effective presentation skills
Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people
Excellent strategic and analytical skills
Multimedia, multichannel content strategy and storytelling skills
Ability to learn the legal industry and apply content strategy, production and distribution in a law firm environment
Proven ability to manage, coach and motivate

Responsibilities

Define and lead the enterprise email and marketing automation strategy, moving the firm from batch-and-blast tactics to sophisticated, persona-based lifecycle journeys.
Serve as the primary business owner for the Marketing Automation Platform (MAP), overseeing the roadmap, system health, and integration with the CRM to ensure a seamless data flow.
Manage a hybrid team of onshore strategic leads and offshore execution resources to ensure 24/7 operational coverage and high-velocity campaign deployment.
Maintain a high-quality, governed channel by overseeing quality standards, sender reputation, and regulatory compliance (GDPR/CCPA/CAN-SPAM) standards.
Partner across MCD to design and support integrated client journeys, ensuring email acts as a cohesive "connective tissue" between web, events, and business development touchpoints.
Act as the channel’s data lead, establishing KPIs for engagement and conversion while leveraging A/B testing and behavioral insights to optimize performance.
Collaborate closely with MCD practice leads to translate business goals into high-impact automated programs and targeted campaign execution.
Work beyond MCD with Tech and Innovation teams to align the email automation roadmap with the firm’s broader digital transformation and AI-driven initiatives.
Implement and enforce scalable templates, workflows, and quality-control processes to ensure error-free execution across all practices and regions.
Serve as direct supervisor and mentor to direct reports.
Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.
Manage staffing coverage, review and process time logs/time off requests.
Support business professional development and continued educational opportunities.
In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.
All other duties as assigned or required.