Web Optimization

Everfox•Herndon, VA

23h•Hybrid

About The Position

Everfox, formerly Forcepoint Federal, has been defending the world’s most critical data and networks against the most complex cyber threats imaginable for more than 25 years. As trailblazers in defense-grade, high assurance cyber security, we have been leading the way in developing and delivering innovative cyber security technology. We protect data wherever it resides. Our unwavering dedication and commitment to our customers and the critical missions they serve are what set us apart. We are dynamic, vigilant, and proactive in everything we do. Our suite of cross domain, threat protection and insider risk solutions empower governments and enterprise organizations to use data safely - where and however their people need it. At Everfox, we innovate, we invest, we achieve. We protect what matters most to our customers. And we offer protection like no other. We do all of this so our customers can focus on what matters most… their mission. This role will focus on improving site performance, search visibility, and user experience. Working with the demand gen team to ensure our digital presence reflects our position as the Cybersecurity leaders in Cross Domain and Insider Risk solutions.

Requirements

Extensive experience in website management, SEO, and UX.
Strong understanding of CMS platforms (wordpress), web analytic tools, CRM platform Hubspot.
Familiarity of Google tools.
Experience collaborating with designers, developers, and marketers to deliver impactful results
Hands on involvement with previous B2B websites (managing and building)
Someone with the ability to improve the experience of our website, whilst also deliver a tangible increase in web conversion

Responsibilities

Manage external agency developers and backend support to maintain, update, develop and troubleshoot the Everfox website (CMS familiarity required).
Manage website - page updates, redirects, tagging, and performance optimizations.
Reporting on Website performance.
Review site navigation, page layouts, and calls to action to improve user journeys.
Recommend and implement UX enhancements based on data and best practices.
Support content updates and A/B testing to increase engagement and lead generation.
Conduct keyword research, outline an SEO strategy and coordinate with internal teams to implement.
Optimize on-page SEO, i.e metadata, URLs, content structure, site structure.
Work with product marketing to improve rankings for core product keywords.
Track performance using tools such as Wincher, Google BC, G4, Hubspot