Web Marketing Program - User Experience Design

Texas Instruments•Dallas, TX

About The Position

The User Experience Design Program is a 12-month program within Texas Instruments’ Career Accelerator Program (CAP). It provides professional and technical training, coaching, mentoring, and hands-on project experience to prepare participants for a full-time UX Design role. The program begins with user experience design and includes learning in another web marketing area, such as web content management, web technology platforms, or search. Participants help develop and maintain a customer-focused website experience across the product life cycle on TI.com. They collaborate with global stakeholders and teams including marketing, IT, technical experts, communications, and sales, and gain exposure to TI’s worldwide marketing teams and businesses. The program includes formal learning, on-the-job development, and opportunities to lead and execute strategic marketing projects.

Requirements

  • Bachelor’s degree in Product Design, UX Research, Human-Computer Interface Design, Web Design and Development, Marketing Communications, or Computer Science with a focus in user experience design, graphic design, or information architecture.
  • Minimum cumulative GPA of 3.0/4.0.
  • Strong online portfolio demonstrating a range of UI/UX web-related design work.
  • Proficiency with a standard prototyping and design tool such as UXPin, Sketch, Figma, Axure, or Adobe Creative Cloud.
  • Understanding of user experience design principles, UX research, web development, and web production fundamentals.
  • Ability to analyze data, derive insights, and make recommendations.
  • Strong analytical and problem-solving skills.
  • Excellent communication skills, including the ability to simplify technical concepts.
  • Ability to work in teams and collaborate effectively across functions.
  • Ability to build strong, influential relationships.
  • Ability to consult, influence without authority, and take initiative.
  • Strong project and program management skills to enable on-time project delivery.

Nice To Haves

  • Some experience with or familiarity with HTML/CSS web development.

Responsibilities

  • Lead and coordinate user experience design production work across a key project.
  • Learn to develop effective end-to-end customer experiences on TI.com.
  • Uncover user insights from surveys and user testing to support design innovation.
  • Participate in projects by creating design prototypes and using and contributing to a design system.
  • Work with business partners to understand web needs for marketing products.
  • Oversee and manage product information throughout its life cycle.
  • Monitor behavioral data and use web content optimization techniques to help customers find and select TI products.
  • Learn web technology platforms, including translation, content management, customer support forums, video, and product information management.
  • Participate in projects to test new platform functionality.
  • Lead web competitive research and analysis efforts.
  • Research search at TI and help develop custom solutions.
  • Analyze and review search data and report insights across SEO and on-site search.
  • Participate in SEO and on-site testing to support low-risk launches.
  • Use customer feedback, data, and research on competitive and industry landscapes to inform digital solutions and decisions.
  • Assess content effectiveness on TI.com and collaborate with experts to analyze web performance.

Benefits

  • Career Accelerator Program professional and technical training and resources.
  • Function-specific technical training and on-the-job learning opportunities.
  • Personal coaching and mentoring from industry-leading professionals.
  • Formal learning, hands-on project work, and on-the-job development experiences.
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