Web Marketing Program - User Experience Design

Texas Instruments•Dallas, TX

About The Position

Texas Instruments’ Web Marketing Career Accelerator Program (CAP) provides professional and technical training, function-specific instruction, hands-on projects, on-the-job learning, coaching, and mentoring to help participants build long-term careers. The program offers exposure to worldwide marketing teams and other disciplines, including digital experience and analytics, technical content, user experience design, and web technology, with collaboration across marketing, technical, communications, and sales teams. The User Experience Design Program lasts 12 months and combines experience in UX design with learning in another program area, such as web content management, web technology platforms, or search. Participants learn the systems, platforms, and processes used to create and maintain customer experiences on TI.com, and receive training intended to prepare them to move into a full-time UX Design role. The work supports customer research, product evaluation and purchasing, customer support, digital marketing, brand consistency, technical solutions, and analysis of website content and performance.

Requirements

Bachelor’s degree in Product Design, UX Research, Human-Computer Interface Design, Web Design and Development, Marketing Communications, or Computer Science focused on UX design, graphic design, or information architecture.
Minimum cumulative GPA of 3.0/4.0.

Nice To Haves

A strong online portfolio demonstrating a range of UI/UX web-related design work is required as a preferred qualification.
Proficiency with a standard prototyping and design tool such as UXpin, Sketch, Figma, or Axure, as well as Adobe CC.
Understanding of user experience design principles, UX research, web development, and web production fundamentals.
Some experience with or familiarity with HTML/CSS web development.
Ability to analyze data, gain insight, and make recommendations from data.
Curiosity and strong analytical and problem-solving skills.
Excellent communication skills, including the ability to simplify technical concepts.
Ability to work in teams and collaborate effectively across functions.
Ability to build strong, influential relationships.
Ability to consult, influence without authority, and take initiative.
Strong project and program management skills to enable on-time project delivery.

Responsibilities

Lead and coordinate user experience design production work across a key project.
Learn how to develop an effective end-to-end customer experience on TI.com.
Help uncover user insights through surveys and user testing to inform design innovation.
Participate in projects by creating design prototypes and using and contributing to a design system.
Work with business partners to understand website needs for marketing products.
Oversee and manage product information throughout its life cycle.
Monitor behavioral data and use web content optimization techniques to help customers find and select TI products.
Learn platforms for translation, content management, customer support forums, video, and product information management, and use them to deliver content to TI.com.
Participate in projects to test new platform functionality.
Lead web competitive research and analysis efforts.
Learn how search works at TI and help develop custom search solutions.
Participate in research assignments and analyze search data, reporting insights across SEO and on-site search.
Participate in SEO and on-site testing to support low-risk launches.
Collaborate with IT and stakeholders to launch innovative, technically credible solutions on TI.com, using data and customer and internal feedback to inform decisions.
Assess the effectiveness of TI.com content and work with experts to analyze web performance.
Develop design strategies, expand digital marketing guidelines, and create consistent web graphics to promote the TI brand.