Web & Email Marketing Manager – Marketing and Communications

Duquesne University•Pittsburgh, PA

1d•Onsite

About The Position

The Web & Email Marketing Manager helps to ensure proper execution of the design and standards set out by the Sr. Director, with DMC leadership. The role collaborates with campus content editors to deliver a prospective-student–focused web experience and serves as the primary resource for internal (non-recruitment) email marketing, including best practices, training, and support. The position requires independent judgment, problem-solving, and cross-campus collaboration to advise partners, manage issues, and respond to evolving needs.

Requirements

Bachelor’s degree from an accredited educational institution in digital communications, marketing or related field.
One to three years of experience in website management and production, including creating, testing, implementing and troubleshooting web tools.
Strong project management, organizational, communication and client-service skills, with the ability to work both independently and collaboratively.
Knowledge of current web development and design practices, including accessibility standards.
Knowledge of email marketing platforms and best practices.
Experience with content management systems; higher education experience preferred.
Portfolio and project proofs can be a good substitute for formal education.
Excellent communication skills;
Problem solving aptitude;
Collegial and collaborative attitude;
Ability to organize, prioritize and manage multiple timelines with short-, medium- and long-term deadlines.
A User Experience orientation;
A high degree of independent judgement on issues related to the University’s brand and flexibility.
Ability to train, coach/counsel and inspect work of 100+ content managers across campus.
Excellent understanding of web and electronic communication trends, best practices and analytics.
Familiarity with SEO and SEM best practices;
Ability and interest in continuing education in digital marketing (accessibility, AI/Bots, personalization, etc.)
Fluency with HTML/ CSS, Adobe Creative Suite, video and rich media implementation and Google Analytics or similar tools.
Basic knowledge of JavaScript, WordPress, PHP, HTML5, jQuery.
Ability to establish and maintain effective working relationships with the University Community.
Ability and willingness to contribute actively to the mission of the University and to respect the Spiritan Catholic identity of Duquesne University. The mission is implemented through a commitment to academic excellence, a spirit of service, moral and spiritual values, sensitivity to world concerns, and an ecumenical campus community.

Nice To Haves

Master’s degree Web design, digital communications, marketing, administrative systems, or related field from an accredited educational institution.
5-8 years of work-related experience.
GA4-Demonstrates proficiency in analyzing website traffic and user behavior using Google Analytics, enabling data-driven decision-making and performance optimization within 1 year of hire.
Experience developing and applying brand standards in a web environment.
Experience with Campaign Monitor (or similar platform) email marketing.
Experience with Modern Campus (or similar) CMS, knowledge of HTML and API integration a plus.
Knowledge of digital accessibility standards.
Alternatively, the successful candidate may possess any equivalent combination of experience and training, which provides the knowledge, skills and abilities required to perform the essential job functions.

Responsibilities

Manages day-to-day design, navigation, and content operations for the University’s public website, intranet/portal, email marketing platform, University app and other online communications (e.g., event registration and RSVP forms).
Assists campus content managers with navigation, design, content structure and technical issues to ensure a seamless and user-centered experience.
Is the subject matter expert on predominantly internal email marketing. Develops training and manages Campaign Monitor accounts and templates; collaborates with campus partners to develop and send emails.
Collaborates with DMC colleagues and CTS on online marketing initiatives, web applications, portal and intranet development, tracking and back-end support to meet strategic marketing goals.
Establishes and enforces Duquesne email governance including templates, appearance and styles.
Creates, updates, and optimizes web pages and content for university departments and institutional initiatives; establishes and enforces web templates, styles and appearance standards.
Perform additional tasks as requested by the Senior Director/ Web Services and Digital Accessibility or other leadership to support departmental and institutional goals.