Web Designer

Apex Service Partners•Irving, TX

3d•$65,000 - $80,000•Hybrid

About The Position

Apex Service Partners is seeking a Web Designer to join their in-house website team. This role will be instrumental in shaping the visual identity and user experience of their brands across the web. The Web Designer will be responsible for developing brand and design standards, creating a reusable component library, designing core page templates, and delivering designs for websites built on a master WordPress template. The ideal candidate will have a strong focus on conversion-driven design, extensive experience with Figma and WordPress, and the ability to create scalable design systems for a diverse brand portfolio.

Requirements

3+ years of experience in web design, with a strong portfolio demonstrating UX, visual design, and conversion-focused thinking.
Proficiency in Figma, including component libraries, auto-layout, and developer handoff flows.
Solid understanding of WordPress and how design systems translate into block-based themes and page builders.
Strong grasp of mobile-first design principles and responsive layout best practices.
Knowledge of CRO principles, including form design, CTA placement, and user behavior patterns.
Ability to work within brand guidelines across multiple brands and maintain visual consistency.
Strong communication skills; comfortable presenting design decisions to executives.

Nice To Haves

Experience working in a multi-location or home services environment.
Familiarity with ADA accessibility standards and web design compliance.
Experience with project management tools such as Monday.com.

Responsibilities

Develop and document typography, color, spacing, and component standards across Apex brands in collaboration with the creative team.
Build a reusable component and block design library in Figma, aligned with the master WordPress template, including elements like heroes, services, forms, and CTAs.
Establish, document, and consistently apply mobile-first design standards across site templates.
Document CRO best practices for forms, CTAs, hero structure, and social proof placement for team-wide use.
Conduct audits of in-house sites for visual consistency, UX, and brand alignment, providing a prioritized action list.
Design 8 to 10 core page templates, including home, service, location, contact, and blog pages.
Deliver full site designs on the master template, aiming for three or more completed site designs within the first 120 days.
Manage the design-to-development handoff process, including a documented workflow with specs, assets, and review checkpoints.
Collaborate with the Web Developer to ensure design feasibility and alignment with the WordPress block library.
Partner with the Content Writer to ensure design templates support content frameworks and brand voice.
Maintain design quality and visual consistency across a growing portfolio of in-house sites.
Act as the cross-functional design representative in discussions with SEO, PPC, and Analytics teams.