Web Designer

Performacentric•Indianapolis, IN

19h•Remote

About The Position

Performacentric helps small and mid-market organizations improve profitability, efficiency, employee performance, customer satisfaction, and business visibility through custom AI agents, automation, and intelligent business solutions. We combine strategic consulting with practical AI implementation to help clients solve real business problems and achieve measurable results. We are seeking a talented Web Designer who combines strong visual design skills with front-end development expertise and a solid understanding of modern digital marketing best practices. As a Web Designer at Performacentric, you will be responsible for designing and building modern, responsive, high-converting websites, landing pages, and digital experiences. You will work closely with marketing, sales, and product teams to create compelling user experiences that generate leads, support customer engagement, and strengthen the Performacentric brand. The ideal candidate possesses both creative and technical capabilities, understands how design impacts conversion rates, and can translate marketing objectives into effective digital experiences.

Requirements

Strong proficiency in: HTML5, CSS3, Tailwind CSS, Vanilla JavaScript.
Experience building responsive, mobile-first websites.
Understanding of website performance optimization.
Familiarity with Git and version control workflows.
Experience integrating forms, APIs, and third-party services.
Strong visual design portfolio demonstrating: Website design, Landing page design, User experience design, Responsive layouts.
Excellent understanding of: Typography, Color theory, Visual hierarchy, User-centered design principles.
Ability to transform business requirements into compelling digital experiences.
Understanding of: SEO fundamentals, Conversion rate optimization, Lead generation strategies, Landing page best practices, Digital marketing funnels.
Ability to design with business outcomes and conversions in mind.

Nice To Haves

Backend development concepts
REST API integration
Database design fundamentals
Analytics platforms such as Google Analytics
AI-assisted design and development tools
B2B SaaS or technology company environments
UX research and A/B testing

Responsibilities

Design visually compelling and highly functional websites, landing pages, and digital assets.
Create wireframes, mockups, prototypes, and production-ready designs.
Develop responsive user experiences that perform seamlessly across desktop, tablet, and mobile devices.
Ensure designs align with Performacentric brand standards and messaging.
Continuously improve user experience through testing, analytics, and optimization.
Build and maintain websites using: HTML5, CSS3, Tailwind CSS, Vanilla JavaScript.
Develop responsive layouts optimized for performance and accessibility.
Implement interactive features and user interface enhancements.
Optimize website speed, performance, and Core Web Vitals.
Design and build lead generation landing pages.
Collaborate on SEO initiatives and website content optimization.
Implement conversion rate optimization (CRO) best practices.
Support marketing campaigns with web assets, forms, and promotional pages.
Ensure websites are structured to maximize organic search visibility.
Work closely with content creators, marketers, developers, and leadership.
Participate in design reviews and provide recommendations for website improvements.
Stay current on design trends, web technologies, and digital marketing best practices.
Contribute ideas that improve website engagement, conversion, and user satisfaction.