Product Designer - Web

HeyGen•Los Angeles, CA

8d•$180,000 - $235,000

About The Position

HeyGen's marketing site is the first impression for most users and a critical growth surface. This role involves owning the end-to-end design of the marketing site, focusing on conversion and user activation. The Product Designer will partner closely with Growth, Marketing, and Web Engineering teams, contributing to hypothesis generation, A/B testing, and data-driven iteration. The position emphasizes a product-first approach, with a focus on improving the user journey from initial curiosity to activated user, and understanding the connection between the website and user retention. The role also involves creating compelling concept work, including motion and storytelling, and ensuring mobile-first, responsive design. A key aspect is leveraging AI tools for prototyping and pushing designs to production quality. The designer will also maintain and extend the site's design system for efficiency and consistency across the site and product. This is a marketing-site role first, but not a brand or visual design role. We want someone who has done this work and has worked as a product designer, someone who thinks in funnels, ships experiments, reads the data, and iterates.

Requirements

3+ years of designing and shipping modern software and web experiences.
Proven experience designing marketing sites in production that had to perform, with a clear understanding of the difference between a page that looks good and a page that converts.
Experience working as a product designer, embedded with PMs and engineers, shipping features and living with the consequences.
A proven track record of designing for metrics-driven outcomes, fluent in A/B testing, conversion rate, activation, retention, and top-of-funnel versus bottom-of-funnel.
Experience in visual design, with an insightful understanding of fundamental design elements like typography, layout, color, and motion, and the ability to take a blank canvas and bring a point of view.
Strong systems thinking, building components and patterns rather than one-off pages.
Fluency in AI-assisted design (Claude Code, Codex, or equivalent), able to get production-grade output.
Mobile and responsive design as second nature.
Comfort with ambiguity, high velocity, and iterating in public.
Clear communication skills, able to articulate design decisions and change mind based on data.
Open-minded, self-driven, strong learner, constantly on the front edge of the industry.

Responsibilities

Own the design of HeyGen's marketing site from concept to production-ready spec, including Homepage, product and feature pages, pricing, campaign landing pages, templates, SEO pages, and the handoff into signup and onboarding.
Partner closely with Growth, Marketing, and Web Engineering as a true product partner, helping to decide what to test.
Design and ship A/B tests and landing page variants, form hypotheses, define success metrics, read results, and carry learnings forward.
Improve top-of-funnel conversion and the transition into the product through signup, first-run, and activation, understanding how the site connects to retention.
Create high-quality concept work, including exploratory directions, bold hero moments, motion, and storytelling.
Design mobile-first and responsive by default, with desktop and mobile as first-class citizens.
Use AI tools (Claude Code, Codex, or equivalent) to prototype in code, explore directions faster, and push designs to production quality.
Maintain and extend the site's design system so pages ship fast without eroding quality, and work with the broader design team to keep the site and product feeling like one HeyGen.