Product Designer - Web

HeyGen•Los Angeles, CA

About The Position

HeyGen is seeking a Web Product Designer to own the company's marketing site, which serves as the primary touchpoint for potential users. This role focuses on product design for marketing surfaces, emphasizing funnel optimization, data-driven experimentation, and end-to-end ownership. The designer will collaborate closely with Growth, Marketing, and Web Engineering teams to improve conversion rates, user activation, and the overall user experience from initial curiosity to product adoption. The position involves conceptualizing and executing designs, including A/B tests and landing page variants, with a strong emphasis on mobile-first and responsive design. A key aspect of the role is leveraging AI tools for prototyping and production, maintaining design systems for efficiency, and ensuring consistency between the marketing site and the product. The ideal candidate is comfortable with ambiguity, rapid iteration, and data-informed decision-making.

Requirements

3+ years of designing and shipping modern software and web experiences.
Proven experience designing marketing sites in production that had to perform, with a clear understanding of the difference between a page that looks good and a page that converts.
Experience working as a product designer, embedded with PMs and engineers, shipping features and living with the consequences.
A proven track record of designing for metrics-driven outcomes, fluent in A/B testing, conversion rate, activation, retention, and top-of-funnel versus bottom-of-funnel.
Experience in visual design, with an insightful understanding of fundamental design elements like typography, layout, color, and motion, and the ability to take a blank canvas and bring a point of view.
Strong systems thinking, building components and patterns rather than one-off pages.
Fluency in AI-assisted design. Very comfortable with Claude Code, Codex, or the equivalent, and able to get production-grade output from it.
Mobile and responsive design as second nature.
Comfort with ambiguity, high velocity, and iterating in public.
Clear communication. You can articulate why a design decision is right, and change your mind when the data says otherwise.
Open-minded, self-driven, strong learner, constantly on the front edge of the industry, bringing the latest insights to the team.

Responsibilities

Own the design of HeyGen's marketing site from concept to production-ready spec, including homepage, product and feature pages, pricing, campaign landing pages, templates, SEO pages, and the handoff into signup and onboarding.
Partner closely with Growth, Marketing, and Web Engineering as a true product partner, helping to decide what to test.
Design and ship A/B tests and landing page variants, forming hypotheses, defining success metrics, reading results, and carrying learnings forward.
Improve top-of-funnel conversion and the transition into the product through signup, first-run, and activation, understanding the site's connection to retention.
Create high-quality concept work, including exploratory directions, bold hero moments, motion, and storytelling.
Design mobile-first and responsive by default, ensuring both desktop and mobile experiences are first-class.
Use AI tools (Claude Code, Codex, or equivalent) for prototyping in code, exploring directions faster, and pushing designs to production quality.
Maintain and extend the site's design system for fast, high-quality page shipping and ensure consistency with the product.