Web Designer

Dashing Diva•Port Washington, NY

1d•Onsite

About The Position

Dashing Diva is seeking a Web Designer who combines strong visual design skills with hands-on front-end development and fluency with AI-assisted design and coding tools. This role requires someone who can use AI tools such as Claude, Cursor, Figma AI, and similar platforms to prototype, build, and optimize at a rapid pace that matches the company's growth. The Web Designer will own the design, development, and ongoing optimization of DashingDiva.com, which serves as the direct-to-consumer storefront and the brand’s digital flagship. This position is part of the Creative team, working closely with the Sr. Art Director (Retail/Print), the Korea-based Sr. Designer (UX/UI), and the Marketing team. The role takes direction from the Creative Director and collaborates with the Ecom/Media team on conversion optimization and performance.

Requirements

3–5 years of experience in web design with hands-on front-end development (HTML, CSS, JavaScript).
Strong portfolio demonstrating both visual design and functional web builds — not just mockups.
Proficiency with Shopify (Liquid templating) or a comparable e-commerce platform.
Demonstrated use of AI-assisted design or coding tools (Claude, Cursor, GitHub Copilot, Figma AI, v0, or similar). This is not optional — we want someone who already works this way.
Proficiency in Figma for design collaboration, wireframing, and handoff.
Experience with responsive design, mobile-first development, and cross-browser compatibility.
Understanding of UX principles: information architecture, user flows, accessibility (WCAG), and conversion-focused design.
Comfortable working with analytics tools (GA4, Hotjar, or equivalent) to inform design decisions.

Nice To Haves

Beauty, CPG, or fashion ecommerce experience — understanding of PDP best practices, visual merchandising, and seasonal campaign cycles.
Experience with AI image generation tools (Midjourney, Firefly, DALL-E) for creating or enhancing web assets.
Familiarity with email/CRM design (Klaviyo or similar).
Motion/animation skills (CSS animations, Lottie, lightweight video integration).
Experience managing or coordinating with offshore design/production teams.
Bilingual Korean-English is a plus (given Korea team coordination), but not required.

Responsibilities

Own the full redesign and ongoing evolution of DashingDiva.com — from wireframes through production code.
Build responsive, high-performance pages using Shopify (Liquid), HTML/CSS/JavaScript, and AI-assisted coding tools.
Design and implement product detail pages (PDPs) that showcase 300–500 SKUs across five product franchises with rich imagery, video, and UGC integration.
Create landing pages for product launches, seasonal campaigns, IP collaborations, and promotional events.
Implement and maintain the site’s visual design system — ensuring consistency across all pages, emails, and digital touchpoints.
Use AI tools (Claude, Cursor, Figma AI, Midjourney, v0, and similar) to rapidly prototype page layouts, generate component code, and iterate on design concepts.
Build and maintain a library of reusable, AI-generated components and templates that accelerate production across the site.
Leverage AI for image optimization, asset generation, and content personalization where applicable.
Stay current on emerging AI design and development tools; evaluate and recommend new tools to the team.
Partner with the Ecom/Media team (Natalie, Joseph) to optimize site speed, conversion rates, and user experience.
Design and execute A/B tests on key pages (homepage, PDPs, collection pages, cart/checkout flow).
Analyze site performance data (GA4, heatmaps, session recordings) and translate insights into design improvements.
Ensure all pages meet Core Web Vitals standards and are optimized for mobile-first browsing.
Coordinate with Sr. Designer, Korea s on UX/UI direction and design system alignment.
Work with the Sr. Art Director/Creative Director to ensure retail/print brand identity translates cohesively to digital.
Support the Marketing team with campaign landing pages, email template design, and CRM creative as needed.
Collaborate with the offshore production pod on asset preparation and delivery for the site.

Benefits

Great work environment to grow and learn new skills
We are collaborative and work closely with each other
We give everyone a chance to be creative and value input and feedback
We participate in fun events like Beautycon, NYFW
In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities
Health benefits (Medical, dental, vision, AD&D, Life)
401(k) matching
PTOs
Company holidays
Summer Fridays & more!