Web Content Strategy Writer

Loma Linda • Loma Linda, CA

4d • Onsite

About The Position

The Web Content Strategy Writer is responsible for writing, editing, and optimizing a variety of content for Loma Linda University Health internal and external websites and other digital products. Requires strategic editorial thinking and producing a high volume of web marketing content on deadline for healthcare and academic clients across the organization. Is responsible for translating complex information and concepts into informative, easily understandable consumer-facing content and finding creative ways to engage audiences. Successfully interprets and incorporates reviewer feedback to efficiently produce copy within established processes. Meets deliverables including content plans and copy for evergreen web pages, online promotional campaigns, web apps, user interfaces, and more. Works with generative AI tools and content to support user experiences while ensuring brand alignment and maintaining quality standards. Supports the development and execution of content strategy and guidelines, champions user interests, and shapes the organization's voice online with the guidance of the Web Content Strategy Manager. Assists with multiple projects, collaborates with project teams, and skillfully works to meet the needs of a large organization. Performs other duties as needed.

Requirements

• Bachelor's degree in Communications, Marketing, Journalism, UX, Business or related field required.
• Minimum five years of experience in web content development required.
• Solid understanding of healthcare marketing communications and academic marketing communications.
• Strong writing skills related to search engine and generative engine optimization.
• Solid understanding of marketing communications.
• Understanding of conversion rate optimization, UX, information architecture and best practices for mobile.
• Knowledge of storytelling techniques in multiple formats.
• Able to read; write legibly; speak in English with professional quality.
• Able to use computer, printer, and software programs necessary to the position (e.g., Word, Excel, Outlook, PowerPoint, generative-AI tools).
• Able to operate/troubleshoot basic office equipment required for the position.
• Able to relate and communicate positively, effectively, and professionally with others.
• Able to work calmly and respond courteously when under pressure.
• Able to collaborate and accept direction.
• Able to communicate effectively in English in person, in writing, and on the telephone.
• Able to think critically.
• Able to manage multiple assignments effectively.
• Able to organize and prioritize workload.
• Able to work well under pressure.
• Able to problem solve.
• Able to recall information with accuracy.
• Able to pay close attention to detail.
• Able to work independently with minimal supervision.
• Able to distinguish colors as necessary.
• Able to hear sufficiently for general conversation in person and on the telephone and identify and distinguish various sounds associated with the workplace.
• Able to see adequately to read computer screens, and written documents necessary to the position.

Nice To Haves

• Experience may be considered in lieu of degree.

Responsibilities

• Writing, editing, and optimizing a variety of content for internal and external websites and other digital products.
• Translating complex information and concepts into informative, easily understandable consumer-facing content.
• Finding creative ways to engage audiences.
• Interpreting and incorporating reviewer feedback to efficiently produce copy within established processes.
• Meeting deliverables including content plans and copy for evergreen web pages, online promotional campaigns, web apps, user interfaces, and more.
• Working with generative AI tools and content to support user experiences while ensuring brand alignment and maintaining quality standards.
• Supporting the development and execution of content strategy and guidelines.
• Championing user interests and shaping the organization's voice online.
• Assisting with multiple projects and collaborating with project teams.
• Performing other duties as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level