Web Content Coordinator

ETSUJohnson City, TN

About The Position

The Web Content Coordinator supports the university’s digital presence by strategically auditing and optimizing existing content, proactively converting messaging to resonate with external audiences, and ensuring users find the information they are searching for. The coordinator works closely with campus partners to ensure website content remains current, relevant, brand-aligned, and compliant with institutional web governance policies. Additionally, this role will assist in adhering to accessibility compliance guidelines, help migrate legacy content to digital archives and serve as a first responder for partner requested web update requests. Please note that this is a limited-term contract position with an initial duration of 24 months. The contract may be extended for an additional 12 months, subject to funding availability and organizational needs.

Requirements

  • Bachelor’s degree in Communications, Marketing, Digital Media, English or a relevant field and one (1) to two (2) years of experience working with websites or digital content
  • Familiarity with web content management systems (e.g. Modern Campus, Drupal, Webflow, etc.)
  • Strong attention to detail and organization
  • Basic understanding of accessibility, SEO, and editorial standards
  • Ability to collaborate with both technical and non-technical stakeholders OR A combination of education and work experience

Nice To Haves

  • Experience in a higher education environment
  • Familiarity with accessibility tools (Acrobat Pro, NVDA, WAVE, etc.)
  • Understanding of writing for the web
  • Knowledge of digital archiving best practices

Responsibilities

  • Strategically audit and optimize existing content.
  • Proactively convert messaging to resonate with external audiences.
  • Ensure users find the information they are searching for.
  • Ensure website content remains current, relevant, brand-aligned, and compliant with institutional web governance policies.
  • Assist in adhering to accessibility compliance guidelines.
  • Help migrate legacy content to digital archives.
  • Serve as a first responder for partner requested web update requests.

Benefits

  • For information on benefits, please visit www.etsu.edu/human-resources/benefits/
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