Web Content Coordinator

ETSU • Johnson City, TN

3h

About The Position

The Web Content Coordinator supports the university’s digital presence by strategically auditing and optimizing existing content, proactively converting messaging to resonate with external audiences, and ensuring users find the information they are searching for. The coordinator works closely with campus partners to ensure website content remains current, relevant, brand-aligned, and compliant with institutional web governance policies. Additionally, this role will assist in adhering to accessibility compliance guidelines, help migrate legacy content to digital archives and serve as a first responder for partner requested web update requests. Please note that this is a limited-term contract position with an initial duration of 24 months. The contract may be extended for an additional 12 months, subject to funding availability and organizational needs.

Requirements

• Bachelor’s degree in Communications, Marketing, Digital Media, English or a relevant field and one (1) to two (2) years of experience working with websites or digital content
• Familiarity with web content management systems (e.g. Modern Campus, Drupal, Webflow, etc.)
• Strong attention to detail and organization
• Basic understanding of accessibility, SEO, and editorial standards
• Ability to collaborate with both technical and non-technical stakeholders OR A combination of education and work experience
• In-depth understanding of CMS platforms (e.g. Modern Campus, Drupal, Webflow, etc.) for content creation, editing, publishing, and managing page structures.
• Familiarity with current best practices for web writing, content organization, user experience (UX), and digital archiving to ensure effective and sustainable content.
• Foundational knowledge of accessibility guidelines and principles to ensure web content is usable by individuals with different abilities.
• Basic comprehension of how SEO impacts content visibility and the role of content in improving search rankings.
• Working knowledge of AI tools and an understanding of how AI now affects website usage
• Ability to adhere strictly to established institutional brand guidelines, voice, tone, and editorial standards for consistent messaging.
• Exceptional ability to write, edit, and proofread clear, concise, and engaging web content tailored for external audiences.
• Demonstrated ability to identify and correct inaccuracies, inconsistencies, broken links, outdated information, and other content-related issues across a large website.
• Proven ability to manage multiple tasks, triage incoming requests, prioritize effectively, and meet deadlines in a dynamic environment.
• Excellent ability to work effectively with diverse campus partners, technical teams, and non-technical stakeholders to gather information and ensure content accuracy.
• Ability to learn and adapt to new web technologies, content strategies, and digital marketing trends.
• A service-minded approach when responding to and fulfilling content update requests from campus partners.

Nice To Haves

• Experience in a higher education environment
• Familiarity with accessibility tools (Acrobat Pro, NVDA, WAVE, etc.)
• Understanding of writing for the web
• Knowledge of digital archiving best practices

Responsibilities

• Strategically audit and optimize existing content.
• Proactively convert messaging to resonate with external audiences.
• Ensure users find the information they are searching for.
• Ensure website content remains current, relevant, brand-aligned, and compliant with institutional web governance policies.
• Assist in adhering to accessibility compliance guidelines.
• Help migrate legacy content to digital archives.
• Serve as a first responder for partner requested web update requests.

Benefits

• Information on benefits, please visit www.etsu.edu/human-resources/benefits/

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level