Content & Web Manager

Westland Insurance

20h • Remote

About The Position

We’re searching for a strategic and performance-driven Content & Web Manager. This is a remote position based in Canada. As Content & Web Manager, you’ll lead the strategy and optimization of content and web experiences across Westland’s digital ecosystem. You’ll partner cross-functionally to improve discoverability, engagement, conversion performance, and customer experience across owned digital channels while helping strengthen Westland’s digital credibility in both search and AI-driven environments. As Content & Web Manager, you’ll play a key role in shaping a modern, performance-driven digital experience across Westland’s website and owned channels. With a strong focus on content strategy, SEO, UX, and conversion optimization, you’ll partner with digital, marketing, and technical teams, leverage data and behavioural insights to guide decisions, and lead initiatives that improve discoverability, engagement, and digital conversion - positioning Westland’s content and web experience as a key driver of growth, trust, and market credibility.

Requirements

• 5+ years of experience in digital content, web optimization, content strategy, or digital marketing
• Strong experience developing and optimizing website content in a performance-focused environment
• Deep understanding of SEO best practices, search intent, content structure, and emerging AEO considerations
• Experience using GA4, Google Search Console, and SEO platforms to guide decisions and optimization strategies
• Proven ability to improve website performance through content, UX recommendations, CRO thinking, and data-informed optimization
• Excellent writing, editing, briefing, and communication skills
• Experience collaborating cross-functionally with marketers, developers, designers, and business stakeholders
• Strategically minded while remaining highly hands-on in execution

Responsibilities

• Lead content and web strategy across Westland’s digital ecosystem, with accountability for website content, discoverability, engagement, and digital performance
• Own website content planning and optimization to support SEO, AEO, conversion performance, UX clarity, and customer intent
• Monitor and analyze website and content performance using GA4, Search Console, SEO platforms, and testing tools to identify optimization opportunities
• Use analytics and behavioural insights to identify friction points and improve user journeys, navigation, and conversion paths across digital properties
• Partner closely with digital, SEO, paid media, UX, analytics, and development teams to support acquisition and conversion goals
• Lead Westland’s thought leadership program, partnering with internal experts to develop blogs, white papers, and insight-driven content
• Ensure content and key web experiences are optimized for both traditional search and AI-driven answer environments
• Share performance insights and optimization recommendations with digital marketing leadership while helping build scalable content and web workflows

Benefits

• Competitive annual short-term incentive program
• Financial assistance for approved work-related training/development courses leading to certification
• Programs that offer professional development, including seminars and conferences
• An open, flexible and welcoming workplace
• Plenty of opportunities to grow and learn
• Autonomy to own your own success
• A total rewards program that takes care of your financial, physical, and mental health
• Amplifying Communities, a program to support causes that matter most to our employees

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed