Specialist, Web Content

Carnival Corporation•Miami, FL

6d•Hybrid

About The Position

The Web Content Specialist is responsible for supporting the execution of the carnival.com content plan (focus on non-booked guests) throughout the entire content lifecycle including: planning, information gathering, development, CMS implementation, maintenance, optimization, and governance. This role focuses on the implementation of new content and maintenance of existing content through our content management system and e-commerce platform, while maintaining content quality, consistency, relevancy, and compliance. The Specialist collaborates with cross-functional stakeholders to plan and gather information; Marketing and IT teams (Creative Services, UX/UI, DevOps, ADA, SEO) to design and develop content following best practices; and the Web Content team to execute.

Requirements

Bachelor's Degree in Marketing or Computer Science
1+ years experience in Digital Marketing or related field, preferably with both editorial and technical experience
Working knowledge of digital content management systems (e.g., Sitecore)
Working knowledge of HTML and Adobe Photoshop; familiarity with CSS, JavaScript, and Dreamweaver is a plus
Understanding of SEO/AEO/GEO, ADA accessibility, and web performance best practices
Strong writing skills with ability to proofread and provide feedback on copy
Strong attention to detail with a focus on content accuracy, quality, and consistency
Effective project coordination and time management skills; ability to manage multiple priorities
Strong collaboration and communication skills across cross-functional teams (Marketing, IT, eCommerce)
Analytical mindset with ability to apply insights from QA, testing, and performance data
Problem-solving skills with ability to troubleshoot content and functionality issues
Proficiency with project management tools (e.g., Jira, Asana) and Microsoft Office applications

Nice To Haves

familiarity with CSS, JavaScript, and Dreamweaver

Responsibilities

Supports the execution of content plans for non-booked guest content on carnival.com (e.g., strategy, information gathering, assess project requirements, brief impacted teams). Collaborates with teams across Marketing, eCommerce and IT to ensure content being implemented follows brand guidelines (voice, digital style guide), best practices and compliance requirements (SEO/AEO/GEO, performance, ADA).
Manages and maintains deck plan and stateroom content shared across carnival.com, GoCCL trade site, reservations system, HUB App, Brand Center DAM site, brochures. Manage and qualify requests received via Deck Plans mailbox. Submits and coordinates requests with appropriate teams (Brand Creative, Revenue Management, SUS, etc.). Maintains timelines for scheduled updates. Gathers information from teams across the organization such as Ship Building, Revenue Management, ADA Compliance. Reviews design files from Brand Creative team and external vendors; provides feedback/approvals. Reviews and processes images using Photoshop. Implements updates via CMS and Dreamweaver. Validate and troubleshoot as needed.
Implements new content (e.g. new web pages) and maintains existing content through both templates and HTML, using Sitecore CMS software. Ensures content is implemented in accordance with brand guidelines; SEO/AEO/GEO, site performance and ADA-compliance best practices and requirements. Selects, edits and processes image files for web publishing following optimization/performance best practices.
Assists in compiling and organizing detailed information related to ship features, experiences, and itineraries by working with Ship Building, Guest Operations, Fleet Deployment, etc.
Reviews existing content to ensure it is accurate, relevant, and aligns with brand voice; is optimized for search engines; and adheres to brand and compliance guidelines/requirements. Proofreads copy and makes occasional edits. Creates and tracks tickets for Content Strategy team requests and content requests to Brand Creative team through Jira, Asana and/or other project management system(s).
Assists in evaluating incoming requests, determining next steps (resources and assets needed, priority) and ensuring assets and information needed to fulfill requests is received and meets requirements.
Performs QA testing for content, functionality and ADA-compliance across platforms and devices; troubleshoots and/or engages relevant teams (e.g. scrum, eComm support), as needed. Incorporates learnings (A/B and user testing) and ensures proper tagging for analytics/reporting.

Benefits

Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
401(k) plan that includes a company match
Employee Stock Purchase plan
Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement
On-site Fitness center at our Miami campus
annual cash bonus program