Web Content Strategist

Federal Reserve System • Cleveland, OH

2d • $111,400 - $139,200 • Onsite

About The Position

This position combines content strategy with creative execution and project management to ensure all web content is engaging, on-brand, and optimized for SEO/GEO. This role requires someone who can work under minimal direction from leadership and collaboratively with stakeholders, make sound decisions in complex situations, and solve unique problems by taking new approaches and considering alternate perspectives.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Information Technology or related field
• 7+ years of related experience in content strategy, digital strategy, product, marketing, or digital communications
• Proven project management experience (PMP, a plus)
• Extensive knowledge of digital content procedures and practices
• Proficient knowledge of web technologies
• Proficient understanding of UX design and Search Engine/AI search optimization
• Excellent verbal and written communication skills with strong writing, research, and analytical abilities
• Well-developed critical thinking skills with sound judgment and ability to manage multiple priorities
• Ability to solve complex problems by taking new perspectives using existing solutions

Nice To Haves

• Proficiency in SEO/GEO, content management systems (CMS), and analytics tools is a plus
• Strong partnership and collaboration skills across technology and business lines
• Experience/familiarity with HTML, CSS, and Sitecore is a plus

Responsibilities

• Lead the planning and execution of website features to raise the Bank's profile and help audiences find and consume published content
• Work collaboratively with stakeholders to address their business needs and offer consultation on website best practices
• Oversee the complete content lifecycle from ideation to launch
• Conduct competitive research and data analysis to identify opportunities for new or improved features
• Create wireframes to convey suggested feature concepts visually
• Perform SEO/GEO research and write an annual SEO/GEO strategy to improve search visibility
• Ensure consistency in content tone, style, and quality for the target audience
• Conduct content audits to ensure the website pages are following standards and identify gaps or opportunities
• Maintain, prioritize and communicate the Web Content Strategy (WCS) backlog and/or website roadmap ensuring stakeholders’ needs are documented and prioritized
• May lead feature planning workshops with stakeholders and cross-functional teams
• Responsible for the project management of features planned for current and upcoming Program Increment ensuring quality and on-time delivery
• Monitor web traffic, engagement, and conversion metrics to evaluate website performance. Use data gathered to inform future feature development and share with others to make sound decisions
• Other duties as assigned

Benefits

• Benefits to support overall health and financial security

What This Job Offers

• Job Type: Full-time
• Career Level: Senior