Web Strategist - Snapdragon

Qualcomm•San Diego, CA

11d•$42 - $63•Onsite

About The Position

We are seeking an experienced Web Strategist to serve as the single point of contact and strategic leader for Qualcomm’s Snapdragon brand web presence. Spanning Mobile, Compute, Wearables, and Automotive, the Snapdragon portfolio represents one of the most diverse and influential technology platforms in the world, and this role is critical in shaping the content strategy, driving user engagement, and optimizing the web experience across all those product areas for Qualcomm’s customers and stakeholders. The Web Strategist for Snapdragon will be responsible for all web strategy and content across the full Snapdragon brand ecosystem, ensuring that Qualcomm’s web presence remains relevant, engaging, and tightly aligned with business objectives across Mobile, Compute, Wearables, and Automotive segments. This strategic role requires close collaboration with product marketing, integrated marketing, the web UX team, and the web publishing team to deliver exceptional, cohesive web experiences that drive measurable business results across every Snapdragon-powered product category.

Requirements

Bachelor's degree and 2+ years of Communications, Marketing, Public Relations, or related work experience.
Associate's degree and 4+ years of Communications, Marketing, Public Relations, or related work experience.
High School Diploma or equivalent and 6+ years of Communications, Marketing, Public Relations, or related work experience.
Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Nice To Haves

4+ years of experience in web strategy, digital content, or a related field
Demonstrated experience managing web content or digital campaigns across multiple product lines or audiences
Bachelor’s degree (or foreign equivalent) in Marketing, Communications, Business, or a related field
Experience with project management tools such as Jira or Adobe Workfront
Experience with enterprise Web Content Management platforms (e.g., Adobe Experience Manager, Sitecore)
Familiarity with Adobe Creative Suite or Figma
Experience with A/B testing platforms and web analytics tools (e.g., Adobe Analytics, Adobe Target, Optimizely, Google Analytics)
Experience with translated and regionalized digital content across multiple markets
Background working with technology, semiconductors, or consumer electronics brands
High level of attention to detail when completing work independently across multiple concurrent workstreams
Ability to communicate effectively with a wide variety of stakeholders across multiple regions and business functions

Responsibilities

Own and execute a comprehensive web content strategy spanning the full Snapdragon portfolio, including Mobile, Compute, Wearables, and Automotive
Ensure all web content remains current, relevant, and aligned with business goals and customer needs across each Snapdragon segment
Collaborate with the web publishing team to maintain content quality and consistency across all web touchpoints
Develop and maintain content governance standards and best practices that scale across multiple product categories and audiences
Partner with product marketing and product management teams to plan and execute web strategies for new Snapdragon product launches across all segments
Create compelling web narratives that effectively communicate each product’s value proposition to its relevant audience, whether developers, OEMs, consumers, or enterprise buyers
Ensure seamless integration of new product content into the existing Snapdragon web ecosystem
Coordinate cross-functional teams to deliver launch content on time and on strategy
Lead the development and optimization of campaign landing pages in partnership with integrated marketers, product marketers, and the UX team across all Snapdragon product lines
Drive conversion optimization through strategic content placement, messaging, and design collaboration
Ensure campaign landing pages align with Snapdragon brand standards while meeting specific campaign objectives
Manage the full lifecycle of campaign pages from conception through performance analysis
Utilize web analytics to measure and report on content performance across the Snapdragon web presence
Identify high-performing content patterns and replicate success across Mobile, Compute, Wearables, and Automotive web experiences
Work with our Insights team to establish key performance indicators (KPIs) for each segment and regularly report on progress toward goals
Use data-driven insights to inform content strategy and prioritize tactical decisions
Design A/B testing programs to optimize page performance across the Snapdragon portfolio and work with UX and A/B testing teams to launch
Analyze test results and make data-backed recommendations for improvements
Develop testing roadmaps that prioritize high-impact optimization opportunities across all Snapdragon segments
Champion a culture of continuous testing and learning within the web team
Serve as the primary point of contact for all web-related initiatives across Snapdragon business units, including Mobile, Compute, Wearables, and Automotive
Build and maintain strong working relationships with product marketing, campaign teams, UX designers, and web publishers across multiple lines of business
Facilitate communication and alignment across teams to ensure cohesive, on-brand web experiences
Advocate for user needs while balancing the business objectives of each Snapdragon segment
Develop and maintain a unified strategic roadmap for the Snapdragon web presence that addresses the unique needs of each product category
Stay informed about industry trends across mobile, PC/compute, wearables, and automotive technology, as well as competitor activities and emerging web best practices
Recommend innovative approaches to enhance the web experience and differentiate Qualcomm’s Snapdragon brand
Present strategic recommendations and performance updates to stakeholders and leadership