Web Content Manager

Robert Half • San Ramon, CA

1d • Remote

About The Position

Robert Half, a FORTUNE’s World’s Most Admired Company and a Fortune 100 Best Companies to Work For, is seeking a detail-oriented and highly collaborative Web Content Manager to join its Corporate Communications department. This role is responsible for supporting the creation, optimization, and publication of thought leadership content on the company’s website. Key duties include maintaining editorial calendars and monitoring and reporting on content metrics. The Web Content Manager will report to the Senior Manager, Content Strategy, and will collaborate with writers, SEO analysts, and other members of the Marketing and Corporate Communications teams to publish online content that supports business objectives.

Requirements

• Bachelor's degree and 5+ years of communications or marketing experience.
• Experience writing, editing and proofreading professional content.
• Web content optimization experience, including keyword research, on-page and off-page optimizations, and linking strategies.
• Proficiency using content management systems.
• Excellent written and verbal communication skills.
• Highly organized with excellent attention to detail.
• The ability to effectively work in a remote environment is essential for this position.
• Demonstrated capability to maintain productivity and meet deadlines in a remote setting
• Comfort and proficiency with remote collaboration tools such as video conferencing platforms, project management software and document sharing systems
• Flexibility to accommodate different time zones and schedules for team meetings and collaborative activities

Nice To Haves

• Experience with performing SEO keyword research, doing competitive analysis and developing link-building strategies is a plus.
• Adobe Experience Manager
• Google Analytics (GA4)
• SEMrush
• Google Search Console
• Smartsheet
• Microsoft Teams
• SharePoint
• Dynamic Signal

Responsibilities

• Proofread using Robert Half style and brand voice and upload SEO optimized content on the Robert Half website using Adobe Experience Manager.
• Identify opportunities that are in line with key business messages and opportunities for new thought leadership for the company’s website using content gap analyses in coordination with content strategy managers.
• Evaluate content ideas from an SEO lens and provide feedback on the potential for organic traffic to help grow audience and engagement.
• Find stock images that are in line with Robert Half brand to accompany online content.
• Use Canva to create graphics and upgrade data visualization emphasis for articles.
• Update existing online content with new research and optimize it for search engines. Also add crosslinks and backlinks.
• Update editorial calendar to ensure all teams can leverage Robert Half content.
• Create social media advocacy posts for online thought leadership content.
• Produce and share out web page metrics and takeaways to help grow audience and engagement.

Benefits

• exceptional earning potential
• competitive benefits package
• group health insurance benefits (medical, vision, dental)
• FSA and HSA healthcare accounts
• life and accident insurance
• adoption and fertility assistance
• paid parental leave of up to 6 weeks
• short/long term disability
• paid time off for vacation, personal needs, and sick time (Choice Time Off (CTO) - up to 17 days per calendar year for new hires)
• up to 11 paid holidays per calendar year
• opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level