Web Content Manager

Virta Health

4d • $118,500 - $153,000 • Remote

About The Position

Virta Health is seeking a Web Content Manager to define and operate the content strategy for Member Growth across its web properties. This role involves owning the growth marketing blog, influencing SEO/GEO/AEO content strategies, and establishing systems for producing high-quality, impactful content. The Web Content Manager will collaborate with subject matter experts and various teams (Growth, Product, Enterprise Marketing, PR, Clinical, Design) to transform complex information into content that attracts, informs, and converts prospective members. This position is ideal for a skilled writer and editor who is adept at leveraging data, AI-driven workflows, and cross-functional collaboration to enhance content quality and reach.

Requirements

• 5-7+ years of experience in web content production, content marketing, writing, editing, editorial operations, SEO content, or a related field.
• Strong writing and editing skills, with the ability to produce clear, engaging, accurate content and translate complex subject matter into useful content for defined audiences.
• Strong understanding of SEO fundamentals, content strategy, search intent, performance measurement, and how content can drive measurable organic traffic, engagement, and conversion.
• Experience partnering with subject matter experts and cross-functional teams to organize, and translate complex information into usable content inputs and published assets.
• Successfully designed and implemented repeatable AI-enabled workflows that address team bottlenecks and improve efficiency while maintaining editorial quality, accuracy, and brand voice.

Responsibilities

• Own the growth marketing blog from ideation through research, writing, editing, publishing, performance analysis, and ongoing optimization.
• Define and manage a monthly and quarterly web content calendar that supports integrated marketing campaigns, growth enablement, SEO/GEO/AEO initiatives, and creative testing.
• Partner with subject matter experts to develop original content inputs and corresponding assets across formats, including blog posts, articles, white papers, infographics, webinar content, landing pages, and other web experiences.
• Conduct SEO and LLM user research to identify content opportunities, search intent, audience questions, competitive gaps, and ways to help prospective members evaluate Virta as their metabolic health solution.
• Build and operate a repeatable content production engine that improves speed, quality, governance, and visibility from intake through compliance review, CMS publishing, and performance measurement.
• Use AI-enabled workflows to accelerate research, summarization, drafting, repurposing, and content operations while maintaining editorial judgment, accuracy, technical credibility, and appropriate human review.
• Collaborate with Enterprise Marketing, PR, Product, Clinical, and other content teams to align messaging, editorial calendars, research findings, and overall content strategy across Virta.

Benefits

• Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed