Web Content Manager

Precisely US Jobs • Burlington, MA

2d • Remote

About The Position

Precisely is the leader in data integrity, empowering businesses to make more confident decisions based on trusted data through a unique combination of software, data enrichment products, and strategic services. This role is for a Web Content Manager to lead the strategy and execution behind organic visibility and web content performance. The position requires strong SEO, AEO, and content expertise to own outcomes across search, AI answer surfaces, and the web content experience. The Web Content Manager will be responsible for how Precisely.com appears in search, how content is structured to serve buyer intent at every funnel stage, and how performance is measured and improved over time. This role involves cross-functional collaboration with product marketing, demand generation, web, and technical SEO teams. Precisely is an AI-first organization, and employees are expected to be proficient in applying AI tools to accelerate work, improve output quality, and eliminate low-value tasks. Candidates should be comfortable using generative AI tools, evaluating AI-generated outputs critically, and adopting new AI capabilities. This position is 100% remote and requires the candidate to be in the East Coast or Central Time Zone in the US.

Requirements

• 4+ years of SEO and web content experience in B2B SaaS or enterprise software.
• Proficiency with WordPress.
• Experience with Google Search Console, GA4, Semrush, Ahrefs, Brightedge, or similar SEO platforms.
• Strong understanding of how LLMs and AI answer engines surface and cite content.
• Solid experience with organic keyword research, search intent mapping, and how AI/LLMs are reshaping search behavior.
• Familiarity with AI search visibility platforms such as Profound or Semrush’s AI Overviews tracker.
• Proficient with AI content generation tools, such as Claude, ChatGPT, and Co-Pilot.
• Ability to write, review, and edit AI generated content for brand accuracy and compliance; including providing structured inputs and prompts to optimize content for organic search performance.
• Experience connecting SEO and AEO content performance to pipeline metrics in a B2B context.

Nice To Haves

• Strong point of view on content quality with the ability to influence partners across product marketing, demand generation, and web.
• Comfortable pulling and interpreting data independently using reporting tools such as Looker, Tableau, or similar.
• Experience managing large-scale content audits, consolidations, or site migrations with measurable outcomes.
• Comfortable managing multiple projects and priorities simultaneously without losing focus on quality or outcomes.
• Familiarity with enterprise B2B buying cycles and the ability to map content to complex, multi-stakeholder journeys.
• Comfortable pulling and interpreting data independently using reporting tools such as Looker, Tableau, or similar.

Responsibilities

• Contribute to SEO and AEO content strategy across Precisely.com, aligned to keyword opportunity, buyer intent, and funnel stage.
• Execute keyword research, topic mapping, and content gap analysis across traditional search and AI-driven answer platforms.
• Apply established frameworks for content that surfaces in featured snippets, People Also Ask, AI-generated answers, etc.
• Maintain and evolve a content calendar that balances new production, refresh cycles, and consolidation of website content.
• Own the content quality and performance of key pages across com, including product pages, solution pages, resource center content, and high-intent landing pages.
• Execute against editorial governance standards including metadata conventions, internal linking, and on-page optimization.
• Audit existing content regularly and make recommendations on updates, consolidations, and removals based on performance data.
• Work cross-functionally with product marketing, demand generation, web, and technical SEO to align content with business priorities and search performance goals.
• Track and report on content performance across organic traffic, rankings, engagement, AI search visibility and more; translating data into clear content recommendations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed