Web Analytics Engineer

Codetech • Dallas, TX

16h

About The Position

The Web Analytics Engineer will lead efforts to optimize Equinix.com to drive top-of-funnel growth and convert prospects into marketing qualified leads. The role works within a cross-functional web team of designers, engineers, and content publishers, focusing on web performance, landing pages, and funnel personalization. It reports to the Director, Web Strategy, within the Digital Marketing and Demand Generation department.

The role owns reporting, analysis, and measurement strategies for Equinix.com, including regional recommendations for a website localized in nine languages. It contributes to experiment ideation, identifies patterns in web analytics and personalization, monitors performance metrics and KPIs, and turns findings into actionable insights and measurable business outcomes. The position partners with Web, Paid Media, Demand Operations, and Brand Strategy.

Requirements

• At least 5 years in data-focused roles, excluding internships, with strong expertise in growing marketing qualified leads for B2B companies.
• Experience using analytics for landing page optimization, full-funnel experimentation, and measurement.
• Ability to develop and implement web analytics frameworks that track user behavior, engagement, and conversion trends across landing pages and the full funnel.
• Experience using and owning third-party web analytics and optimization tools to analyze web behavior and conversion attribution, such as GA/G4, GTM, SQL, Tableau, and Adobe Target.
• Excellent communication skills and ability to present findings to technical and non-technical audiences.
• Focus on impact and outcomes, following insights and recommendations through execution to drive measurable business change.
• Curiosity and strong data skills to investigate questions and expand understanding of how the business can grow.

Responsibilities

• Own reporting, analysis, and measurement strategies to track and optimize Equinix.com performance, including regional recommendations for the website localized in nine languages.
• Contribute to experiment ideation and identify patterns in web analytics and personalization to uncover high-impact growth opportunities.
• Monitor performance metrics and KPIs, develop a deep understanding of the business, products, and customers, and explain trends through actionable insights.
• Collaborate with Web, Paid Media, Demand Operations, and Brand Strategy to ensure insights drive real impact.
• Follow analysis and recommendations through to execution to drive measurable business change.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed