Wealth Business Advisor I

Truist Bank•Charlotte, NC

About The Position

Develop and maintain a portfolio of financially complex, revenue-generating client relationships with business owners within Truist’s footprint. Apply personal financial planning and advisory concepts to deliver integrated wealth products and services, including financial planning, investment management, personal trust and estate planning, insurance and risk management, strategic credit, and general banking services. Partner with Wealth Advisors to develop business-owner relationships using the Wealth Relationship and Advisory Process (WRAP). The advisor serves as the primary point of contact for high-net-worth business-owner clients, provides personalized service, assesses client needs, coordinates financial plans and implements solutions with internal and external partners. The role also supports business development, lending opportunities, compliant portfolio management, and Truist Wealth program development.

Requirements

Bachelor’s degree concentrated in business, accounting, finance, or banking, or equivalent education and related training.
At least five years of experience working with affluent clients in banking, investments, or financial planning, or equivalent outside-sales or relationship-management experience.
At least five years of business and retail lending experience.
Advanced knowledge of personal financial planning and advisory concepts, investment management and asset allocation, retail credit, and traditional retail banking products for the affluent market.
Strong interpersonal, sales, and relationship-management skills.
Strong written, verbal, and presentation skills.
NASD Series 7 and 66 or equivalent licenses, or completion within the first 90 days of employment.
Applicable state and health licenses.
SAFE Mortgage Licensing Act compliance within 30 days of employment, including new or transferred registration and an acceptable NMLS background check.
Proficiency in basic computer applications, including Microsoft Office.
Ability to travel, occasionally overnight.

Nice To Haves

Master’s degree in business, accounting, finance, or banking.
Completion of an established management or career development program, such as Truist’s Leadership Development Program or Truist Banking School.
Completion of or enrollment in a professional-level certification program such as CFA, CFP, Accredited Asset Management Specialist, Certified Trust and Financial Advisor, Chartered Life Underwriter, or CPA.

Responsibilities

Manage high-net-worth business-owner client relationships as the primary point of contact, integrating and providing ongoing service for appropriate wealth and retail banking products.
Deliver video and in-person presentations to demonstrate and train internal and external partners on the value of a Wealth Business Advisor relationship.
Profile clients and periodically update understanding of their financial needs and conditions using personal financial planning analysis.
Coordinate information gathering and delivery of financial plans, then work with clients and partners to implement solutions.
Meet revenue growth, profitability, and retention goals by developing new clients with Wealth Advisors and Commercial Relationship Managers and expanding services to existing clients.
Participate in WRAP and Truist’s Decathlon sales management process, including delivering the Perfect Client Experience, supporting segmentation models, using the automated sales process, and following referral processes and guidelines.
Maintain sales activity, pipeline, and other pertinent information in the bank’s CRM system.
Ensure credit and banking solutions are delivered and serviced with a perfect client experience.
Demonstrate expertise in Truist capabilities relevant to business owners.
Partner with Wealth Advisors, Wealth Regional Directors, and Commercial and Business Banking Relationship Managers to identify prospects and maintain communications.
Build mutually beneficial relationships with internal regional partners, centers of influence, and organizations that support business development.
Work with product and service specialists to provide integrated client development and service, and advocate for clients with other business units.
Identify Wealth Lending opportunities and work with Wealth Lending Officers to evaluate and extend credit in accordance with Truist lending policy.
Operate within audit, compliance, and regulatory requirements to maintain a high-quality, compliant client portfolio.
Stay informed about economic, legal, financial-planning, investment, market, and business trends affecting affluent clients, and serve as a financial-planning resource for clients, attorneys, and CPAs.
Participate in the implementation and development of Truist Wealth processes, products, services, and operating policies and procedures.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Accidental death and dismemberment coverage
Tax-preferred savings accounts
401(k) plan
At least 10 days of first-year vacation, prorated based on hire date and full-time or part-time status
10 sick days, prorated
Paid holidays
Depending on position and division, the role may also be eligible for a defined benefit pension plan, restricted stock units, and/or deferred compensation plan