VP, Video Sales & Strategy

Dow Jones & Company•New York City, NY

11d

About The Position

Dow Jones is seeking a commercially minded VP, Video Sales & Strategy to drive growth and commercialization of its digital video advertising business. The role combines strategic planning and commercial execution to refine go-to-market strategy, develop key relationships, and expand revenue opportunities. The VP reports directly to an SVP of Advertising Sales in the Chief Revenue Officer’s organization and works closely with the new video team under the Chief Growth Officer. The role shapes and executes commercial strategy for existing and future Dow Jones digital video inventory, including its positioning, packaging, pricing, and route to market. The VP partners with sales leadership and product, programming, audience, advertising operations, and finance teams to maximize inventory value and create scalable advertiser solutions. A major focus is building revenue through relationships with digital and video buying centers at major holding companies, integrating Dow Jones solutions into proprietary buying models, technologies, and upfront/scatter ecosystems, and helping existing sales teams and direct clients grow video-specific revenue. The position calls for deep understanding of digital video buying and selling across premium publishers, streaming, social, programmatic, and other digital distribution platforms. It includes representing Dow Jones at industry events and building and leading a focused video sales capability, with team management and development as the organization and opportunity evolve. Travel is required as needed.

Requirements

15+ years of experience in digital media, advertising sales, video advertising, or agency investment.
Significant experience buying, selling, and/or commercializing digital video advertising inventory.
Strong understanding of how digital video is bought, sold, packaged, priced, and measured across multiple platforms and distribution environments.
Experience working with premium publishers, digital video platforms, streaming businesses, media agencies, or other major participants in the video advertising ecosystem.
Deep relationships with senior stakeholders at major media agencies and agency holding companies.
Strong experience leading and developing sales teams.
Excellent client relationship, negotiation, communication, and cross-functional collaboration skills.
Willingness to travel as required.

Responsibilities

Develop and execute the commercial and go-to-market strategy for digital video advertising.
Define positioning, packaging, and pricing for video inventory to maximize its value across platforms.
Identify growth opportunities across direct, agency, programmatic, and new demand channels.
Partner with product, programming, operations, and finance teams to create and commercialize scalable video solutions leveraging Dow Jones brands.
Monitor marketplace dynamics, competitive offerings, and advertiser demand to inform sales strategy and commercial positioning.
Grow existing video revenue and develop new sources of demand.
Serve as an internal subject matter expert on the evolving digital video marketplace and how video is bought and sold.
Build relationships with key stakeholders in digital and video buying centers at major media agencies and agency holding companies.
Lead strategic conversations and business development efforts with senior agency and client stakeholders.
Represent Dow Jones at industry events, including Newfronts, Upfronts, Possible, and Cannes.
Work with agency leaders and buyers to understand marketplace needs and translate insights into commercial opportunities.
Develop relationships across the broader digital video ecosystem, including advertisers, agencies, platforms, and other industry stakeholders.
Help build and lead a focused video sales capability targeting agency and client video buying centers.
Manage and develop a dedicated team as the organization and business opportunity evolve.
Coach sellers on navigating complex agency organizations and building relationships with planning, investment, and buying stakeholders.
Collaborate with the broader Dow Jones sales organization to align coverage and maximize opportunities.