VP, Strategy

Omnicom Media•New York, NY

22h•$160,000 - $170,000

About The Position

The strategy team at UM is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviors through the use of proprietary research and data and translate them into actionable insights for media, content and social marketing. In general, to succeed in Strategy, candidates must demonstrate a strong work ethic, exceptional analytical skills, and a knack for converting insights into creative, actionable recommendations for our clients. We are fiercely committed to delivering high-quality analysis, in a structured, thoughtful presentation, with strict attention to deadlines and deliverables. An ability to communicate effectively and efficiently in both written and oral form and build trusted internal and external relationships are also key. Backgrounds in agency and consulting organizations are desired, as skills in analyzing and presenting information are honed. This position is suited to a strategist with 10 years’ experience working in a similar agency environment or in a management consulting firm. The Partner will be responsible for the day-to-day management and execution of projects/assignment.

Requirements

Client relationship development and management
Strong analytical/logical thinking
Ability to synthesize data/research into concise action-oriented strategies
Great presentation and communication skills
Quantitative and qualitative research skills to inform 4C insights (Culture, Category, Company and Consumer)
Deep understanding not only of how to build audiences but also a more broad understanding of different audience solutions – from building custom solutions to the different types of off the shelf solutions available
Deep understanding of data solutions (1st, 2nd and 3rd party) – how to access, use and activate
Understanding of the Digital marketing technologies, including adtech and martech solutions
Familiarity with different media and digital channels (e.g., TV, web, mobile, CRM, social media, search)
Familiarity with multi-channel measurement and attribution solutions

Nice To Haves

Background in strategy and/or consulting in digital or database marketing
Demonstrated project management experience; either managing small project or small team within larger project or experience in managing deliverables/ project timeline
Experience working with large, complex data, including audience data from DMP, Acxiom, etc.
Experience working with global teams at large Fortune 2000 companies
Collaborating within an agency and with extended marketing council of agencies

Responsibilities

Work closely with cross-functional agency team to drive strategic thinking
Utilize a variety of attitudinal and behavioral data sources available to us (e.g., DMP, Acxiom) to identify high value audience
Telling data-driven stories and using data + performance metrics to build strategies + client solutions
Formulate target audience recommendations and communication strategies that help prioritize our media investment and partnerships
Design and conduct primary quantitative and qualitative research, generating audience insights to inform strategic recommendations and tactical execution
Mapping and creating custom journeys and building strategies + solutions across customer journeys
Facilitate audience workshops and provide inputs into media and tactical planning
Manage analysts on project work and support their career development
Develop relationships with clients as a strategic thought partner
Manage internal relationships with other departments, identifying opportunities for efficiencies in working relationships and cross-departmental processes and hand-offs (e.g. Client Lead, Research, Media Planning, Digital, Programmatic)