VP, Corporate Strategy

Skyline Displays Inc.•Mississauga, ON

1d•CA$340,000 - CA$370,000•Hybrid

About The Position

Skyline Digital Images Canada, Inc. is seeking a highly qualified Vice President of Strategy to join our team immediately. This is a permanent, full-time position of 40 hours per week. The Vice President of Strategy will be a hybrid role where the individual will be able to work remotely as well as from the office location, as needed. The language of work for this position is English.

Requirements

Degree in business, management or a related field
Extensive experience in a senior strategic planning and business development role
Extensive experience in a senior marketing role
Strong understanding of industry trends within the tradeshow, event marketing, or display industry
Ability to understand, synthesize and distill results from market research and data
Experience consulting in B2B service and/or manufacturing organizations
Prior experience in experiential agencies and/or exhibit house/vendors
Strong written and verbal communication, and presentation skills

Nice To Haves

Industry professional certification is strongly preferred (ie. Chartered Institute of Marketing)

Responsibilities

Shaping the future Strategy Department by defining key deliverables, outlining the benefits of integration, and initiating plans for departmental growth through the recruitment of top talent
Training key teams and developing tools and frameworks that empower client-facing employees to adopt a more strategic mindset and enhance their decision-making
Guiding and supporting efforts to elevate Skyline’s position as a strategic thought leader through targeted marketing initiatives, including participation in webinars, writing blogs, and representing the company at industry events
Leading the design and execution of marketing, exhibition, and event strategies informed by customer insights, ensuring alignment with business objectives and maximizing audience engagement
Refining the Skyline strategic approach CMX for growth by analyzing data and reporting research findings, simplifying and communicating the business and strategic implications, and providing actionable insights for informed decision-making
Developing and presenting measurement frameworks, accompanied by highly insightful and actionable dashboards, to drive performance tracking and continuous improvement
Collaborating with client service and sales teams to clearly demonstrate to clients the return on investment (ROI) of our exhibit services, while analyzing results to generate insights that improve future work and increase client retention