VP, Strategic Planning

EVERSANA INTOUCH • Chicago, IL

2d

About The Position

The VP, Strategic Planning owns the process of developing real, rounded, actionable insights and leads Directors and their teams toward strategic excellence. The role partners with Creative Leaders, Group Account Directors, and subject matter experts to guide strategic initiatives and shape the Strategic Planning department to meet the changing demands of the digital space.

The VP brings traditional marketing fundamentals together with a deep understanding of digital trends and how clients and audiences thrive in a digital world. The role develops and implements strategies aligned with client goals and market trends, promotes collaboration across teams, and mentors team members and future leaders. The VP also stays current on industry trends and best practices and demonstrates a commitment to diversity, equity, and inclusion. Other duties may be assigned.

Requirements

• 15+ years of account planning experience.
• Leadership experience, including leading a department or managing a large account with a sizeable team.
• Ability to build consensus and create roadmaps that guide execution of planning-based programs.
• Deep appreciation of the digital space and practical activation experience.
• Understanding of planning as a practical discipline, with proven techniques to influence processes and contribute directly to the work.
• Strong storytelling ability and compelling communication style.
• Bachelor’s degree in marketing or advertising.
• Agency experience.

Responsibilities

• Lead the process for developing actionable, real, rounded, and impactful insights.
• Inspire and mentor Directors, their teams, and planning team members.
• Partner with Creative Leaders, Group Account Directors, and subject matter experts on strategic initiatives.
• Shape and evolve the Strategic Planning department to address the changing demands of the digital space.
• Integrate traditional marketing knowledge with digital trends and client needs.
• Foster collaboration and partnership across teams and departments.
• Develop and implement strategic plans aligned with client goals and market trends.
• Explore innovative ways to help clients thrive in the digital world.
• Stay current on industry trends and best practices in strategic planning.
• Educate, counsel, and inspire planning team members, clients, and agency colleagues on emerging trends.
• Demonstrate commitment to diversity, equity, and inclusion through continuous development, inclusive behavior, and proactive bias management.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive