VP, Strategic Planning
About The Position
The VP, Strategic Planning owns the process of developing real, rounded, actionable insights and leads Directors and their teams toward strategic excellence. The role partners with Creative Leaders, Group Account Directors, and subject matter experts to drive strategic initiatives and shape the Strategic Planning department to meet the evolving demands of the digital space. It blends foundational marketing knowledge with an understanding of digital trends and how clients and people engage in the digital world. The VP creates and implements strategies aligned with client goals and market trends, promotes collaboration across teams, and develops future leaders through mentoring and education. The role also stays current on industry trends and best practices and demonstrates a commitment to diversity, equity, and inclusion through continued development, inclusive behavior, and proactive bias management. Other duties may be assigned.
Requirements
- 15+ years of account planning experience.
- Seasoned leadership experience, such as leading a department or managing a large account with a sizeable team.
- Ability to build consensus and create roadmaps that guide the execution of planning-based programs.
- Deep appreciation of the digital space and practical activation experience.
- Understanding of planning as an actionable discipline, with proven techniques to influence processes and work.
- Strong storytelling ability and compelling communication style.
- Ability to educate, counsel, and inspire planning team members, clients, and agency colleagues on emerging trends.
- Bachelor’s degree in marketing or advertising.
- Agency experience.
Responsibilities
- Own the strategic planning process to develop actionable, real, rounded, and impactful insights.
- Lead and inspire Directors and their teams, fostering strategic excellence.
- Partner with Creative Leaders, Group Account Directors, and subject matter experts on strategic initiatives.
- Shape and evolve the Strategic Planning department to meet the changing demands of the digital space.
- Integrate traditional marketing knowledge with digital trends and client needs.
- Promote collaboration and partnership across teams and departments.
- Mentor and develop team members, empowering them to take ownership and lead confidently.
- Explore innovative ways to help clients thrive in the digital world.
- Develop and implement strategic plans aligned with client goals and market trends.
- Stay current on industry trends and best practices.
- Demonstrate commitment to diversity, equity, and inclusion through continuous development, inclusive behavior, and proactive bias management.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
