VP, Strategic Planning - Marketing

Macy's•New York, NY

16h

About The Position

This is a critical strategic leadership role responsible for driving clarity, alignment, and momentum across the entire Marketing organization. Serving as the CMO’s right hand, this role ensures that the CMO’s vision, priorities, and operating rhythm translate into actionable strategies, cross-functional alignment, and organizational focus. Acting as an integrative force across Brand, Media, Creative, Visual, Studios and key enterprise partners, the VP, Marketing Strategy & Operations shapes the long-term marketing roadmap while ensuring day-to-day execution reflects strategic intent. This leader orchestrates planning processes, manages critical initiatives, and drives executive communication that enables informed decision-making and a high-performing, well-coordinated Marketing function. Success in this role requires exceptional strategic thinking, influential leadership, and the ability to create structure in a dynamic, matrixed environment.

Requirements

Exceptional strategic acumen with the ability to connect enterprise objectives to actionable, cross-functional plans.
Strong executive presence with experience influencing VP, SVP, and C-level leaders.
Masterful communicator: skilled in simplifying complex topics, synthesizing diverse inputs, and crafting visually compelling narratives.
Highly organized with excellent program and operational management capabilities.
Adept at navigating ambiguity and establishing structure, frameworks, and operating norms.
Collaborative leader who influences without authority and builds trust across diverse teams.
Advanced PowerPoint/Google Slides proficiency with strong storytelling and design instincts.
Bachelor’s degree required; MBA or equivalent preferred.
10+ years of experience in marketing strategy, business planning, or management consulting.
Demonstrated ability to partner directly with senior executives, particularly CMOs or equivalent C-suite leaders.
Proven track record of leading integrated planning processes spanning Marketing.
Expertise building clear, visual, executive-ready strategic materials.
Experience leading within complex, matrixed organizations.
Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel.
Occasionally required to move about the workplace and reach with hands and arms.
Requires close vision.

Responsibilities

Serve as the CMO’s principal strategic advisor, helping to define, refine, and operationalize the long-term marketing vision and priorities.
Translate the CMO’s direction into clear organizational focus areas, decision frameworks, and actionable workstreams.
Lead strategic discussions with senior leaders, balancing long-term capability building with near-term business needs.
Own the annual and seasonal marketing planning processes, including timelines, frameworks, cadences, and leadership reviews.
Ensure plans are integrated across Brand, Media, Creative, Visual, Studios, and tightly aligned with enterprise goals.
Drive prioritization and sequencing of marketing initiatives to maximize business impact and resource effectiveness.
Act as a senior liaison across Merchandising, Digital, Stores, and Finance to align priorities, clarify dependencies, and resolve conflicts early.
Facilitate executive decision-making through structured problem-solving, synthesized insights, and scenario planning.
Build strong relationships across VP and SVP levels to drive cohesion and shared accountability.
Lead development of high-impact executive materials including strategy updates, Quarterly Business Review content, marketing calendars, and campaign overviews.
Shape the narrative for the CMO internally and externally, ensuring communications are clear, concise, and visually compelling.
Represent the CMO’s perspective in key leadership forums and serve as a proxy when needed.
Continuously refine planning and governance frameworks to increase efficiency, transparency, and alignment.
Partner with Marketing Transformation and Strategy teams to enhance systems that bring clarity to workstreams, KPIs, and accountability.
Identify organizational gaps and opportunities, recommending improvements to the CMO to strengthen team performance and cultural health.
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Benefits

Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Continuous learning and leadership development
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement