VP, Social Strategic Planning Director

Adelphi Group•Chicago, IL

7d•$155,000 - $185,000•Hybrid

About The Position

The VP, Social Strategy Director leads social strategy across multiple pieces of business, helping clients and agency teams make confident, timely decisions in a fast-moving social environment. The role tracks developments in platforms, culture, creators, and audience behavior, turning meaningful shifts into clear points of view and practical recommendations for how clients’ social approaches should evolve. The position translates client objectives, audience understanding, and cultural context into strategic direction and actionable plans. It brings a social-first perspective to integrated planning and creative development, partners with research, analytics, media, creative, and account teams, and uses measurement and ongoing learning to refine recommendations. The role also identifies opportunities for client and agency growth and maintains high standards of strategic quality while adapting to each client’s needs. The position leads, manages, and develops a team of social strategists through direction, coaching, feedback, and growth opportunities. It also contributes to the agency’s global Social Center of Excellence by helping shape the agency’s social narrative, shared tools, frameworks, and practices; connecting social leaders across markets; and supporting knowledge-sharing and capability-building that reflect both global needs and local context. Omnicom policy requires employees, to the extent permissible by local law, to work in the office a minimum of three days per week unless additional in-office days are directed by the agency or manager. Omnicom states its commitment to hiring and developing exceptional talent and building inclusive teams, and provides equal employment opportunities as described in the posting.

Requirements

Senior-level experience in social strategy, digital or integrated communications, marketing, or a related field.
Track record of leading social strategy across clients, brands, or business challenges and balancing competing priorities.
Strong knowledge of social platforms and culture, curiosity about new features, and judgment to identify strategically important changes.
Ability to turn complex signals and emerging developments into clear, practical recommendations for clients and agency teams.
Confidence presenting and defending a point of view with senior stakeholders, supported by excellent written and verbal communication skills.
Demonstrated experience managing, coaching, or mentoring experienced strategists, with commitment to their development.
Experience partnering across disciplines such as creative, account, media, research, and analytics.
Strategic and analytical mindset, including the ability to connect audience, cultural, and performance learning to business and communications objectives.
Ability to collaborate across markets or in a global, matrixed organization and adapt shared thinking to local needs.
Strong judgment, organization, and adaptability, including the ability to navigate ambiguity and keep work moving in a fast-changing environment.
Working knowledge of how content, creators, community, paid social, and earned social contribute to a coherent social approach.

Nice To Haves

Agency experience is valuable.

Responsibilities

Lead social strategy across multiple pieces of business, translating client objectives, audience understanding, and cultural context into clear strategic direction.
Monitor social platforms, formats, creator ecosystems, culture, and audience behavior, distinguishing strategically meaningful changes from passing trends.
Develop and present timely, well-reasoned points of view on how clients’ social approaches should evolve, including content, channels, creators, community, and measurement.
Translate business and communications challenges into actionable social strategies, briefs, and recommendations for connected agency teams.
Bring a social-first perspective to integrated planning and creative development.
Partner with research, analytics, media, creative, and account teams to turn audience, cultural, and performance signals into learning and action.
Establish strategic objectives and measurement considerations, and use results and feedback to refine recommendations.
Identify opportunities across accounts to drive business and agency growth.
Maintain strategic quality and consistency while tailoring approaches to individual client needs and context.
Lead, manage, coach, and develop a team of social strategists; provide direction, feedback, and opportunities to grow their strategic and leadership capabilities.
Set expectations for quality, collaboration, and accountability, and support a team culture where people can do their best work.
Help direct reports identify strengths, development priorities, and growth steps; provide timely, actionable feedback.
Contribute to the global Social Center of Excellence by helping shape the agency’s social narrative and strengthen shared tools, frameworks, and ways of working.
Connect colleagues and social leaders across global markets to enable the exchange of perspectives, practices, and learnings.
Develop globally useful guidance while adapting recommendations to local market, client, and audience contexts.
Support knowledge-sharing and capability-building to improve the quality and consistency of social strategy across the agency.