VP, Sales

Planitar•Waterloo, ON

55d•Hybrid

About The Position

Planitar is a ~$20M revenue PropTech company with a differentiated, hardwareenabled SaaS and drafting services platform, and a clear mandate to scale to $50M+ in recurring revenue globally. To lead this next phase, we are hiring a senior Sales Leader (VP of Sales / Chief Revenue Officer) who will architect and scale a multi vertical, multi region revenue engine. You will own global revenue strategy and execution, balancing highvelocity transactional sales with long cycle enterprise and technical sales motions, while ensuring strong unit economics across hardware, SaaS, and services.

Requirements

10+ years of senior sales leadership experience, ideally within PropTech, Construction Tech, IoT, or hardwareenabled SaaS businesses.
Demonstrated success scaling revenue through the $10M–$50M+ ARR phase.
Deep understanding of hardwareenabled SaaS or techenabled services business models.
Strong financial and operational acumen, with handson experience managing unit economics, forecasting, and inventoryrelated constraints.
Experience selling into at least two of the following: Residential or Commercial Real Estate, Construction, Restoration, or AEC.
Technical credibility with reality capture, LiDAR, photogrammetry, BIM, and ScantoBIM workflows
Ability to simultaneously lead highvelocity transactional sales motions and complex, multistakeholder enterprise deals.
Experience implementing enterprise sales methodologies and productled or channeldriven growth models.
Experience leading teams across multiple regions, including North America, EMEA, and/or APAC.
Comfort navigating regulatory complexity (e.g., GDPR) and adapting sales approaches to local market norms.
Track record of building and scaling indirect sales channels, reseller programs, and strategic alliances.
Strong collaboration mindset with Product, Operations, and Customer Success.

Responsibilities

Own and Scale Global Revenue: Lead Planitar’s endtoend revenue function, including Direct Sales, Enterprise Sales, Channel/Partner Sales, and Revenue Operations.
Scale the business from ~$20M to $50M+ ARR through disciplined GTM execution, predictable forecasting, and strong Net Revenue Retention.
Serve as a key member of the executive leadership team, partnering closely with Product, Operations, Finance, and Customer Success.
Architect a HardwareEnabled SaaS Sales Model: Design and operationalize a “razor and blade” GTM strategy where hardware enables highmargin recurring drafting and SaaS revenue.
Ensure hardware is sold and deployed as a strategic acquisition and adoption lever—not a standalone profit center.
Maintain rigorous focus on CAC, LTV, payback period, and inventory efficiency in a hardwareinclusive revenue model.
Build VerticalSpecific Sales Motions: Design and lead differentiated sales strategies for: Residential Real Estate: Highvolume, productled and channeldriven sales. Commercial Real Estate: Consultative, enterprise sales focused on asset optimization and portfolio management. Restoration: Urgencydriven, compliancefocused sales tied to claims documentation and insurance workflows. Construction & AEC: Technical, pilotled sales emphasizing accuracy, BIM, and ScantoBIM outcomes.
Implement a podbased sales structure that aligns talent, expertise, and incentives by vertical.
Lead Global Expansion: Own revenue growth across Canada, the US, Europe, and Australia.
Adapt GTM strategies to regional regulatory, cultural, and buyingbehavior differences, including GDPR and datasovereignty requirements.
Build and empower strong regional leaders and partners while maintaining global consistency in reporting, forecasting, and performance standards.
Build and Scale the Sales Organization: Recruit, develop, and retain high performing sales leaders, AEs, SDRs, Sales Engineers, and partner managers.
Act as “RecruiterinChief” during scaleup, building a sustainable hiring and onboarding engine.
Implement enterprisegrade sales methodologies, enablement, and pipeline discipline.
Develop Channel & Ecosystem Leverage Build and scale partner programs including VARs, resellers, integration partners, and agency/channel partners.
Create cosell and integrationled motions with strategic platforms (e.g., construction, insurance, and design ecosystems).
Design partner incentives, enablement, and dealregistration processes to drive leverage and efficient growth.
Design Incentives That Drive the Right Behavior Own sales compensation design to prioritize recurring revenue, multiyear contracts, and retention.
Ensure incentive plans discourage shortterm hardwareonly selling and reward longterm customer value.
Align quotas, accelerators, and KPIs to ARR growth, NRR, and margin discipline.