VP, Sales Leader - Omni Solutions (Consumer Panel)

NielsenIQ•Chicago, IL

14d•$141,500 - $170,000•Remote

About The Position

The VP of Omni Solutions is a senior sales leadership role responsible for driving revenue growth, client expansion, and team performance across NielsenIQ’s Omni portfolio, including Consumer Panel and integrated analytics solutions. The role leads commercial efforts in the US market across SaaS- and DaaS-based consumer panel solutions, clean-room data matching between first- and third-party entities, media audiences, panel-based surveys, and panel-based segmentations. The leader builds, develops, and leads a high-performing team of sellers, partnering closely with product, consulting, and client success teams to deliver complex, consultative solutions, primarily to enterprise clients in FMCG and Retail. The role also shapes go-to-market strategy, coaches sellers on consultative sales execution, and strengthens how NIQ positions its Omni capabilities in the market. Travel is required approximately 20–30% based on client and team needs. This is a US role; applicants must be in the US at the time of application. The position offers a market-competitive base salary of $141,500–$170,000 per year, with eligibility for sales-based incentives or a performance-based bonus. NIQ describes the work environment as flexible.

Requirements

At least 10 years of experience in consultative sales.
At least 5 years of experience managing and developing quota-carrying sales teams.
At least 5 years of market research experience, specifically involving consumer-sourced data.
Experience selling into FMCG, Retail, or related verticals.
A proven track record of exceeding revenue targets and developing high-performing teams.
Exceptional executive presence and ability to influence senior stakeholders.
Experience navigating complex sales cycles, including customized solutions and pricing structures.
Ability to thrive in a fast-paced, evolving, and highly collaborative environment.

Nice To Haves

Consultative sales experience with data, analytics, or insights solutions is strongly preferred.
Understanding of consumer data, panel data, or syndicated research solutions is preferred.

Responsibilities

Lead, coach, and develop a team of quota-carrying sellers focused on Omni solutions.
Establish performance expectations, KPIs, and accountability metrics to drive revenue outcomes.
Partner with HR and leadership to recruit, onboard, and retain sales talent.
Coach sellers on complex deal strategy, executive engagement, and value-based selling.
Own and deliver team revenue targets, including new business and expansion opportunities.
Forecast annual and quarterly revenue performance within 2% of actuals and provide accurate forecasts for monthly objectives.
Drive pipeline generation and disciplined execution throughout the sales cycle.
Partner with Account Development teams to create sales plays that drive revenue performance.
Engage directly with senior client stakeholders, including C-suite, strategy, insights, and investment teams.
Guide teams in developing customized proposals and narratives aligned with client business challenges.
Support complex negotiations, pricing strategy, and commercial structuring.
Create a client-centric commercial culture that uses product expertise to demonstrate differentiated value.
Shape go-to-market strategy and elevate the market positioning of NIQ’s Omni capabilities.