VP, Sales Leader - Omni Solutions (Consumer Panel)

NielsenIQ•Chicago, IL

12d•Remote

About The Position

The VP of Omni Solutions is a senior sales leadership role responsible for driving revenue growth, client expansion, and team performance across NielsenIQ’s Omni portfolio, including Consumer Panel and integrated analytics solutions. The role leads commercial efforts in the US market for SaaS- and DaaS-based consumer panel solutions, clean room data matching between first- and third-party entities, media audiences, panel-based surveys, and panel-based segmentations. The position builds, develops, and leads a high-performing team of sellers, partnering with product, consulting, and client success teams to deliver complex, consultative solutions primarily to enterprise clients in FMCG and Retail. The VP shapes go-to-market strategy, coaches sellers in consultative sales execution, and elevates how NIQ positions its Omni capabilities in the market.

Requirements

10+ years of experience in consultative sales.
5+ years of people leadership experience managing and developing quota-carrying sales teams.
5+ years of market research experience, specifically involving consumer-sourced data.
Experience selling into FMCG, Retail, or related verticals.
Proven track record of exceeding revenue targets and developing high-performing teams.
Exceptional executive presence and ability to influence senior stakeholders.
Ability to navigate complex sales cycles, including customized solutions and pricing structures.
Ability to thrive in a fast-paced, evolving, and highly collaborative environment.
Must be in the US at the time of application.

Nice To Haves

Experience in data, analytics, or insights solutions.
Strong understanding of consumer data, panel data, or syndicated research solutions.

Responsibilities

Lead, coach, and develop a team of quota-carrying sellers focused on Omni solutions.
Establish performance expectations, KPIs, and accountability metrics to drive revenue outcomes.
Partner with HR and leadership to recruit, onboard, and retain sales talent.
Coach sellers on complex deal strategy, executive engagement, and value-based selling.
Own and deliver team revenue targets, including new business and expansion opportunities.
Forecast annual and quarterly revenue performance within 2% of actuals and provide accurate forecasts for monthly objectives.
Drive pipeline generation and disciplined sales execution throughout all stages of the sales cycle.
Partner with Account Development teams to create sales plays that drive top-line revenue performance.
Engage directly with senior client stakeholders, including C-suite, strategy, insights, and investment teams.
Guide teams in developing customized proposals and narratives that align NIQ solutions with client business challenges.
Support complex negotiations, pricing strategy, and commercial structuring.
Build a commercial culture focused on client-centric outcomes and communicating differentiated value through deep product expertise.