VP, Sales Innovation, Video, Social & Events

Hearst•New York, NY

15d•$249,000 - $270,000•Hybrid

About The Position

The VP, Sales Innovation, Video, Social & Events leads Hearst Magazines’ strategy and revenue growth across video, social, and event sponsorships. Reporting to the SVP, Sales, the role turns emerging formats, evolving platforms, and brand experiences into scalable advertiser opportunities. It is based in New York City and requires working in the office four days per week, with travel for client and agency meetings, team engagements, and relevant industry events. The role owns revenue targets and channel-specific goals; develops and closes strategic opportunities; and serves as a sales subject-matter expert who equips sellers with market intelligence, narratives, playbooks, training, and deal support. It partners across the organization to develop and evolve advertising solutions, and hires, leads, and develops two event sellers focused on long-tail sponsorships. The position manages pipeline and forecasts and brings marketplace feedback into future product, capability, measurement, and investment decisions. Hearst Magazines publishes a portfolio of 30 U.S. brands and magazine editions and websites around the world. The company describes itself as a global media company using content creation, technology, and data capabilities to serve audiences across digital, video, social, and print. The position offers a base salary range of $249,000–$270,000 USD and is bonus and/or commission eligible.

Requirements

10+ years of progressive experience in digital media, advertising sales, sales strategy, or a related field.
Significant expertise in video and a strong understanding of YouTube and social monetization and advertising solutions.
Deep knowledge of social video and major platforms, including Meta, TikTok, and X, as well as onsite video, branded content, CTV/OTT, streaming, and programmatic video.
Proven success developing and championing new advertising products, sales narratives, or go-to-market strategies and translating innovation into measurable revenue growth.
Demonstrated ability to carry and achieve revenue targets, originate and close complex deals, and influence a broader sales organization without direct reporting authority.
Strong player-coach leadership ability, including aligning cross-functional stakeholders, establishing priorities, and driving decisions in a large, matrixed organization.
People-management experience, including hiring, coaching, motivating, and developing high-performing sellers.
Credibility with senior brand and agency decision-makers; exceptional communication, presentation, and public-speaking skills; and ability to explain complex products and market dynamics clearly and compellingly.
Strategic and analytical commercial judgment, strong forecasting discipline, and ability to balance near-term revenue delivery with long-term capability building.
Willingness to travel for client and agency meetings, team engagements, and relevant industry events.
Ability to work in the New York City office four days per week.

Responsibilities

Own and execute Hearst Magazines’ sales strategies for video, social, and event sponsorships, with accountability for overall revenue targets and channel-specific goals.
Drive revenue growth across YouTube, social video, onsite video, and branded content, and develop opportunities across CTV, streaming/OTT, programmatic video, and emerging formats.
Lead sponsorship strategy for Hearst brand tentpoles, franchise events, summits, and member experiences, partnering with Events Marketing and other stakeholders to maximize revenue opportunities.
Serve as the sales subject-matter expert for video, social, and events, providing sellers with market intelligence, narratives, playbooks, training, and strategic deal support; advise on platform-informed strategies.
Partner with Marketing, Revenue Operations, Media Strategy, Video Production, Ad Product, Editorial, and other teams to develop, package, price, position, and evolve advertising solutions.
Originate, advance, and close strategic, high-value opportunities; join sellers in priority client and agency conversations and build executive-level relationships with brands, agencies, platforms, and partners.
Hire, lead, and develop two event sellers focused on long-tail sponsorship opportunities, setting goals, operating rhythms, and performance expectations and coordinating their efforts with the broader sales organization.
Manage and communicate pipeline and forecasts, monitor performance against goals, identify opportunities and barriers, represent Hearst Magazines at relevant industry events, and share marketplace feedback to inform future products, capabilities, measurement, and investment.