VP, Revenue Marketing

Webflow

21h•$268,000 - $335,000•Remote

About The Position

Webflow is seeking a VP of Revenue Marketing to lead its Revenue Marketing organization. This role is responsible for the revenue engine, including pipeline creation, conversion, expansion marketing, and lifecycle management. The VP will be accountable for marketing-sourced and influenced pipeline and iARR across sales-led and partner-led motions, with visibility into self-serve iARR performance. This position owns the entire process from data analysis to strategy and campaign execution. The role is remote-first in the United States and is a full-time, permanent, exempt position.

Requirements

12-15+ years in B2B SaaS revenue marketing, including senior leadership ownership of pipeline and ARR.
Demonstrated ability to synthesize a data diagnosis into a stated strategic thread, and defend that thread.
Track record of building trust and results with a new team fast, specifically in the first 30 to 60 days. Clear, sized instructions to directs rather than high volume, ambiguous asks.
Proven ability to operate in a sales-led and partner-led model with visibility into self serve iARR performance; knows how these motions feed each other instead of competing.
Experience building integrated revenue plays (not just channels); can design and run cross-functional plays from concept through enablement to measurement.
Deep analytics and operating rigor: attribution approach, forecasting, budget optimization, experimentation discipline.

Nice To Haves

Have credibility with Sales, Partnership, and Product: Known for creating alignment, clarity, and trust.
AI-native working style: AI-native working style that produces judgement, not just volume. Uses AI to accelerate research and execution, and can articulate where AI output stops and their own synthesis starts.
Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.

Responsibilities

Own marketing-sourced and influenced pipeline and iARR targets (new business + expansion), including forecasting, budget allocation, and channel ROI.
Balance Demand Creation (category and awareness plays that create future pipeline) with Demand Capture (high-intent programs that efficiently convert in-market demand) with a clear view of CAC, payback, and Cost to Book by channel.
Build and optimize the full funnel: lead → MQL/PQL → SAO → closed/won, plus upsell/cross-sell motions.
Own webflow.com performance as our highest leverage pipeline channel: conversion, channel optimization, and demand capture, in partnership with Product and Brand on experience and design.
Lead a multi-disciplinary Revenue Marketing org (demand gen, digital channel optimization, field marketing, partner marketing, lifecycle).
Build and scale a high-performing team aligned to our sales led and partner led motions.
Partner with peer Marketing Leaders to ensure integrated, end-to-end campaigns rather than siloed programs.
Work with Sales leadership to prioritize segments and plays, and ensure marketing programs, SDR/BDR sequencing, and AE outreach are orchestrated around those plays.
Build ABM/account-based plays for mid-market + enterprise in close partnership with SDR/BDR and AE teams.
Build the Revenue ‘feedback loops’ from sales calls into messaging, offers, campaign strategy, and competitive positioning.
Partner with VP of Partnership to define partner-sourced pipeline targets by tier and region, and build the co-marketing and enablement programs to hit them.
Build a partner tiering and activation model: recruit → enable → co-market → measure.
Develop scalable plays for different partner types, including tech/integration partners, Agencies, and platforms.
Own lifecycle strategy across onboarding, activation to paid, re-engagement, expansion, and advocacy.
Partner closely with CS and Product to design and test lifecycle journeys that improve time-to-value, expansion iARR, and multi-product attach.
Operationalize customer proof as part of core sales plays, measured by win rate, attach, and cycle time.
Act as ‘Customer Zero’ for Product: use Webflow internally at a high bar, surface friction and unmet needs, and translate real internal workflows into prioritized, testable product and GTM requirements.
Lead in the AI transformation of our Revenue Marketing team.

Benefits

Ownership in what you help build (equity/RSUs)
Comprehensive medical, dental, and vision plans
12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents
Inclusive care for family planning, menopause, and midlife transitions
Flexible vacation, paid holidays, and a sabbatical program
Access to mental health resources, therapy and coaching
401(k) with 100% employer match (up to $6,000/year) in the U.S.
Monthly stipends for work and wellness expenses
Annual WIN bonus program for eligible employees
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.