VP, Marketing

Medica•Minnetonka, MN

1d•Hybrid

About The Position

Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for. We're a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration — because success is a team sport. It's our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm, and every member feels valued. The Vice President, Marketing leads Medica's Marketing division and reports directly to the Chief Growth & Strategy Officer. The role sets enterprise marketing strategy across Employer, Individual, Medicare, and Medicaid, using market, consumer, member, and performance insights to strengthen business strategies and deliver measurable growth, engagement, and brand outcomes. The Vice President partners closely with the VP Experience and with the Director of Communications in Corporate Communications to align marketing and business communications across the four business lines. Perform other duties as assigned.

Requirements

Bachelor's degree in Marketing, Business, Communications, Finance or related field or equivalent experience
15+ years of progressive marketing experience, including 5+ years in senior leadership
Required experience includes leading teams of teams; developing enterprise, product marketing, DTC, B2B, brand, digital/performance, member engagement, and communications strategies; operating; using data and analytics to drive decisions; and managing significant budgets, agencies, and organizational change
Must be legally authorized to work in the United States at the time of application.
Employment is contingent on verification of identity and eligibility to work in the United States.

Nice To Haves

MBA or other relevant advanced degree

Responsibilities

Sets the enterprise marketing direction, including product marketing, that advances business strategy and growth
Develops enterprise and annual marketing strategies across four business lines, brands, and geographic markets
Translates growth, business, and product priorities into audience, positioning, messaging, channel, brand, and go-to-market plans
Uses consumer, member, market, competitive, and performance insights to identify opportunities and strengthen business decisions
Aligns senior leaders on priorities, investments, and measurable outcomes
Leads coordinated marketing and business communications across the four major business lines
Directs marketing and business communications strategy for Employer, Individual, Medicare, and Medicaid
Partners with the Director of Communications in Corporate Communications to align business communications with enterprise messaging, reputation priorities, and standards
Coordinates audiences, messages, content, channels, and timing across business-line and functional partners
Establishes clear governance, decision rights, and accountability among Marketing, Corporate Communications, and business leaders
Connects brand and engagement strategies to the experiences Medica intends to deliver
Leads brand strategy, advertising, direct and performance marketing, and audience engagement across brands and markets
Partners with Experience to align brand promise, member journeys, communications, and engagement strategies
Collaborates with Stars, Clinical, Product, Operations, Customer Service, and market leaders to improve member experience and outcomes, including CAHPS and HOS performance
Oversees advertising, media, research, production, and other external agency and vendor relationships
Ensures disciplined investment, measurement, optimization, and operational effectiveness
Establishes KPIs, dashboards, attribution, testing, and reporting to measure marketing effectiveness and business impact
Uses performance data and research to optimize strategies, campaigns, communications, and investments
Manages approximately $6-$7 million in direct annual expenses and coordinates or influences a broader marketing investment portfolio of approximately $20-$50 million
Leads forecasting, business cases, resource prioritization, vendor governance, and modernization of marketing capabilities and operating practices
Builds and leads a high-performing Marketing division aligned with enterprise priorities
Provides strategic direction for approximately 30-50 exempt employees and contractors, including three to five senior director-level direct reports and multiple director-level leaders
Sets expectations, provides coaching and feedback, develops talent, and supports succession and professional growth
Defines the function's operating model, capabilities, decision rights, and ways of working
Promotes inclusion, engagement, collaboration, accountability, compliance, and organizational effectiveness