VP, Marketing

Medica•Minnetonka, MN

21h•$264,000 - $396,000•Hybrid

About The Position

Medica is a nonprofit health plan serving over a million members across multiple states. The Vice President, Marketing leads the Marketing division and reports to the Chief Growth & Strategy Officer. This role is responsible for setting enterprise marketing strategy across Employer, Individual, Medicare, and Medicaid segments. The goal is to leverage market, consumer, member, and performance insights to enhance business strategies and achieve measurable growth, engagement, and brand outcomes. The VP will collaborate with the VP Experience and the Director of Communications to ensure alignment between marketing and business communications across all four business lines. Other duties may be assigned.

Requirements

Bachelor's degree in Marketing, Business, Communications, Finance or related field or equivalent experience
15+ years of progressive marketing experience, including 5+ years in senior leadership
Experience leading teams of teams
Experience developing enterprise, product marketing, DTC, B2B, brand, digital/performance, member engagement, and communications strategies
Experience operating using data and analytics to drive decisions
Experience managing significant budgets, agencies, and organizational change
Must be legally authorized to work in the United States at the time of application.
Employment is contingent on verification of identity and eligibility to work in the United States.

Nice To Haves

MBA or other relevant advanced degree

Responsibilities

Sets the enterprise marketing direction, including product marketing, that advances business strategy and growth.
Develops enterprise and annual marketing strategies across four business lines, brands, and geographic markets.
Translates growth, business, and product priorities into audience, positioning, messaging, channel, brand, and go-to-market plans.
Uses consumer, member, market, competitive, and performance insights to identify opportunities and strengthen business decisions.
Aligns senior leaders on priorities, investments, and measurable outcomes.
Leads coordinated marketing and business communications across the four major business lines.
Directs marketing and business communications strategy for Employer, Individual, Medicare, and Medicaid.
Partners with the Director of Communications in Corporate Communications to align business communications with enterprise messaging, reputation priorities, and standards.
Coordinates audiences, messages, content, channels, and timing across business-line and functional partners.
Establishes clear governance, decision rights, and accountability among Marketing, Corporate Communications, and business leaders.
Connects brand and engagement strategies to the experiences Medica intends to deliver.
Leads brand strategy, advertising, direct and performance marketing, and audience engagement across brands and markets.
Partners with Experience to align brand promise, member journeys, communications, and engagement strategies.
Collaborates with Stars, Clinical, Product, Operations, Customer Service, and market leaders to improve member experience and outcomes, including CAHPS and HOS performance.
Oversees advertising, media, research, production, and other external agency and vendor relationships.
Ensures disciplined investment, measurement, optimization, and operational effectiveness.
Establishes KPIs, dashboards, attribution, testing, and reporting to measure marketing effectiveness and business impact.
Uses performance data and research to optimize strategies, campaigns, communications, and investments.
Manages approximately $6-$7 million in direct annual expenses and coordinates or influences a broader marketing investment portfolio of approximately $20-$50 million.
Leads forecasting, business cases, resource prioritization, vendor governance, and modernization of marketing capabilities and operating practices.
Builds and leads a high-performing Marketing division aligned with enterprise priorities.
Provides strategic direction for approximately 30-50 exempt employees and contractors, including three to five senior director-level direct reports and multiple director-level leaders.
Sets expectations, provides coaching and feedback, develops talent, and supports succession and professional growth.
Defines the function's operating model, capabilities, decision rights, and ways of working.
Promotes inclusion, engagement, collaboration, accountability, compliance, and organizational effectiveness.