VP, Programmatic, Red Seat Ventures

Fox Corporation•New York, NY

6d•$247,000 - $300,000•Hybrid

About The Position

Red Seat Ventures is seeking a strategic and revenue-driven VP, Programmatic to lead and scale its Programmatic and Network Sales revenue organization. The primary focus will be on audio advertising, with strategic expansion into video as market opportunities evolve. This executive will advise the Direct Account Executives team and oversee the DSP/Programmatic Partnerships team, building an integrated go-to-market strategy across direct and programmatic channels. The role is responsible for driving revenue growth, deepening agency and advertiser relationships, optimizing yield, and positioning the network as a market leader in performance-driven audio (and emerging video) campaigns. The ideal candidate combines deep programmatic expertise with strong direct sales leadership, understands the evolving audio ecosystem, and can motivate and guide a high-performing team aligned to aggressive revenue targets.

Requirements

15+ years of digital advertising sales experience, with deep expertise in programmatic.
Proven leadership experience managing senior sales and/or partnerships teams.
Strong understanding of programmatic audio.
Strong understanding of DSP ecosystems.
Strong understanding of PMP and PG deals.
Strong understanding of Agency holding company structures.
Experience selling network inventory across direct and programmatic channels.
Demonstrated track record of hitting and exceeding revenue targets.
Strong executive presence and ability to interface with senior agency and advertiser stakeholders.
Analytical mindset with comfort around yield optimization and pricing strategy.

Nice To Haves

Familiarity with video and/or CTV monetization strategies is strongly preferred.

Responsibilities

Refine and execute the overall Network revenue strategy across audio and emerging video offerings.
Align Network sales strategy with broader company revenue goals and SVP, Sales priorities.
Build a scalable go-to-market framework across Network Direct Sales, PMP/Programmatic Guaranteed, Open Marketplace Optimization, and DSP partnerships and integration.
Own and deliver against Network revenue targets.
Establish strong relationships with major DSPs, agency holding companies, and independent agencies.
Partner with Marketing and Ad Ops to improve positioning, packaging, and yield strategy.
Monitor market trends to proactively adjust strategy.
Create clear roles, compensation alignment, and accountability structures for the team.
Build a performance culture focused on revenue growth, client retention, and innovation.
Partner with Product to shape network packaging and new offerings.
Partner with Ad Operations to improve execution and delivery efficiency.
Partner with Finance on pricing, yield management, forecasting & reporting.
Ensure alignment between direct and programmatic strategies to avoid channel conflict and maximize total revenue.
Establish clear KPIs across direct and programmatic revenue streams.
Improve forecasting accuracy and pipeline visibility.
Implement scalable sales processes.
Drive performance tracking across PMP growth, DSP revenue contribution, Direct IO revenue, and Yield and fill rates.