VP Programmatic Demand

Teads • New York City, NY

3d • Hybrid

About The Position

The VP Programmatic Demand leads the evolution and growth of Teads’ global programmatic business. Based in the New York City office, the role works with global and regional leaders across Product, Engineering, Supply, Data, Sales, Agency Development, and Marketing to define and execute programmatic strategy across CTV, Open Web, and Homescreen.

The position owns global DSP partnerships, programmatic commercial strategy—including PMPs, curated supply, and private marketplaces—supply-path efficiency, and cross-functional programmatic enablement. The VP leads and develops a high-performing global programmatic organization, partnering with regional commercial leaders to translate global strategy into market execution. Success is measured by revenue and marketplace KPIs, expanded demand access through co-selling with major DSPs, and establishing Teads as a top-tier global programmatic partner over the next 12 months.

Requirements

• Proven track record in a senior commercial or strategic leadership role within the programmatic ecosystem, such as AdTech, DSP, SSP, or an agency trading desk.
• Mastery of supply-side and demand-side mechanics, supply-path optimization (SPO), CTV monetization, publisher monetization models, and agency trading structures.
• Established executive network and demonstrated success building strategic commercial partnerships with major DSPs, such as The Trade Desk, Amazon DSP, and Google DV360.
• Demonstrated experience building and scaling high-performing global or multi-regional teams to achieve aggressive revenue milestones.
• Outstanding presentation and negotiation skills, including the ability to articulate complex technology value propositions to C-suite stakeholders.

Nice To Haves

• Experience navigating organizational growth or platform integration within converging media environments, such as CTV and digital/mobile.
• Active involvement in industry bodies such as IAB or ANA, driving transparency, standards, and programmatic innovation.

Responsibilities

• Develop and execute Teads’ global programmatic strategy across CTV, Open Web, and Homescreen.
• Identify opportunities to accelerate programmatic revenue growth and increase the value of Teads’ premium supply.
• Define programmatic’s role in Teads’ broader omnichannel commercial strategy.
• Develop strategies for PMPs, curated supply, private marketplaces, and emerging buying models.
• Partner with regional commercial leaders to translate global strategy into market-level growth.
• Own strategic relationships with major DSPs and programmatic buying platforms, including executive-level relationships with The Trade Desk, Amazon DSP, Google DV360, and other leading platforms.
• Develop differentiated DSP partnerships that expand advertiser-demand access and drive global demand, including evolving co-selling partnerships with DSP sales, account management, and go-to-market teams.
• Translate buyer perspectives on supply, quality, transparency, performance, and supply-path efficiency into Teads’ marketplace strategy.
• Lead and develop a high-performing programmatic organization.
• Establish clear revenue, growth, and marketplace KPIs.
• Partner with Sales, Agency Development, and Marketing to create compelling commercial propositions.
• Equip the broader Teads organization with the knowledge and tools to sell programmatic effectively.
• Represent Teads externally with agencies, DSPs, publishers, industry organizations, and technology partners.

Benefits

• Structured mentorship, executive coaching, leadership development, and continuous learning opportunities.
• Competitive benefits and perks to support employees and their families as part of Teads’ total rewards package.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed