VP Programmatic Demand

Teads • New York, NY

4d • $380,000 - $430,000 • Hybrid

About The Position

The VP Programmatic Demand will lead the evolution and growth of Teads’ global programmatic business, based in the New York City office. The role collaborates with global and regional leaders across Product, Engineering, Supply, Data, Sales, Agency Development, and Marketing to shape programmatic strategy and drive growth across CTV, the open web, and Homescreen.

The position owns global DSP partnerships, programmatic commercial strategy—including PMP, curated supply, and private marketplaces—supply-path efficiency, and cross-functional programmatic enablement. It leads and develops a high-performing global programmatic organization and works with regional commercial leaders to turn global strategy into market-level execution. Success includes meeting revenue and marketplace KPIs, expanding demand access through co-selling with major DSPs, and establishing Teads as a top-tier global programmatic partner over the next 12 months.

Teads describes its environment as global, high-growth, high-accountability, and genuinely human. The company offers meaningful scope and ownership, global exposure, mentorship, executive coaching, leadership development, and continuous learning opportunities. The stated annual pay range is USD $380,000 to $430,000, including on-target earnings; the actual offer may vary based on job-related factors. The role may also be eligible for Teads’ benefits and perks package.

Requirements

• Proven track record in a senior commercial or strategic leadership role within the programmatic ecosystem, such as AdTech, a DSP, an SSP, or an agency trading desk.
• Mastery of supply-side and demand-side mechanics, supply-path optimization (SPO), CTV monetization, publisher monetization models, and agency trading structures.
• Established executive network and demonstrated success building strategic commercial partnerships with major DSPs, such as The Trade Desk, Amazon DSP, and Google DV360.
• Demonstrated experience building and scaling high-performing global or multi-regional teams to achieve aggressive revenue milestones.
• Outstanding presentation and negotiation skills, with the ability to articulate complex technology value propositions to C-suite stakeholders.

Nice To Haves

• Experience navigating organizational growth or platform integration within converging media environments, such as CTV and digital/mobile.
• Active involvement in industry bodies such as IAB or ANA, driving transparency, standards, and programmatic innovation.

Responsibilities

• Develop and execute Teads’ global programmatic strategy across CTV, the open web, and Homescreen.
• Identify opportunities to accelerate programmatic revenue growth and increase the value of Teads’ premium supply.
• Define the role of programmatic within Teads’ broader omnichannel commercial strategy.
• Develop strategies for PMP, curated supply, private marketplaces, and emerging buying models.
• Partner with regional commercial leaders to translate global strategy into market-level growth.
• Own strategic relationships with major DSPs and programmatic buying platforms.
• Build executive-level relationships with The Trade Desk, Amazon DSP, Google DV360, and other leading demand platforms.
• Develop differentiated partnerships that increase access to advertiser demand and drive global programmatic demand, including co-selling partnerships with DSP sales, account management, and go-to-market teams.
• Understand how buyers evaluate supply, quality, transparency, performance, and supply-path efficiency, and apply those insights to Teads’ marketplace strategy.
• Lead and develop a high-performing programmatic organization.
• Establish clear revenue, growth, and marketplace KPIs.
• Partner with Sales, Agency Development, and Marketing to create compelling commercial propositions.
• Equip the broader Teads organization with the knowledge and tools to sell programmatic effectively.
• Represent Teads externally with agencies, DSPs, publishers, industry organizations, and technology partners.

Benefits

• Structured mentorship, executive coaching, leadership development, and continuous learning opportunities.
• May be eligible for a competitive benefits and perks package to support the employee and family.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed