VP, Growth & Demand Systems

Fanatics Collectibles•Los Angeles, NY

About The Position

Fanatics Collect is seeking a strategic and analytical Vice President of Growth & Demand Systems to architect the next phase of sustainable growth across our collector ecosystem. This is a highly cross-functional leadership role focused on building scalable growth systems—not managing traditional marketing channels. You will partner closely with Product, Engineering, Commercial, Data Science, Analytics, and Growth teams to develop frameworks, experimentation capabilities, and operating models that drive activation, engagement, retention, monetization, and long-term collector value. The ideal candidate has experience scaling a complex marketplace, fintech, or consumer technology platform through rapid growth and understands how product innovation, experimentation, data, and network effects combine to create durable competitive advantages. This leader will establish the operating systems that transform growth into a repeatable, measurable, and scalable capability across the Fanatics Collect ecosystem.

Requirements

Bachelor's degree in Business, Marketing, Engineering, Computer Science, Economics, or a related field; MBA or advanced degree preferred.
10+ years of progressive leadership experience in Growth, Product Growth, Marketplace Growth, Growth Strategy, or related disciplines within consumer technology companies.
Proven success scaling high-growth marketplace, fintech, ecommerce, SaaS, or consumer technology platforms.
Deep understanding of product-led growth, customer lifecycle management, activation, engagement, retention, monetization, referral systems, and network effects.
Extensive experience partnering with Product and Engineering organizations to build growth capabilities directly into digital products.
Strong expertise in experimentation methodologies, A/B testing, analytics, forecasting, behavioral segmentation, and data-driven decision making.
Demonstrated experience building scalable operating frameworks, growth systems, and high-performing teams.
Exceptional analytical, strategic thinking, and problem-solving skills with the ability to translate complex data into actionable business insights.
Excellent executive communication and stakeholder management skills with a proven ability to influence across cross-functional organizations.
Experience with modern analytics, experimentation, and business intelligence platforms is strongly preferred.

Responsibilities

Design and lead the growth operating system, including planning frameworks, measurement systems, experimentation processes, and operating cadences.
Partner with Product and Engineering to embed growth strategies throughout the collector experience, improving activation, engagement, retention, referrals, monetization, and cross-platform adoption.
Build and scale ecosystem growth loops that connect products and experiences across the Fanatics Collect platform.
Establish a best-in-class experimentation culture through A/B testing, incrementality measurement, cohort analysis, behavioral segmentation, retention modeling, marketplace analytics, and growth forecasting.
Develop scalable frameworks to identify, prioritize, and measure high-impact growth opportunities across multiple products and business lines.
Collaborate closely with Analytics and Data Science teams to improve decision-making through data-driven insights and predictive modeling.
Serve as a strategic partner to Product, Commercial, Growth, and Data leadership, driving alignment and influencing cross-functional priorities.
Define and monitor the key collector behaviors that contribute to long-term customer value and ecosystem participation.
Foster a culture of continuous experimentation, learning, and operational excellence across the organization.
Build and lead a high-performing growth organization capable of supporting the company's long-term strategic objectives.