VP, Product Manager - Strategy
About The Position
The VP, Product Manager is a strategic business leader within the Product & Strategy organization, located on-site in St. Louis, Missouri, and reporting to the Head of Product & Strategy. The role drives enterprise growth, distribution, and channel strategy across the bank and owns the end-to-end product lifecycle, from customer research and discovery through strategy, design, delivery, and ongoing value management. It translates customer insights, market data, and business priorities into profitable products and capabilities that create measurable value. The role defines and executes the bank’s branch strategy so the branch network maximizes growth and efficiency. It leads branch network optimization, staffing models, performance frameworks, and branch distribution strategy and execution, partnering across functions to deliver a modern, high-performing, economically optimized network. The scope also includes product growth initiatives across deposits, lending, and payments; customer segmentation and value proposition design; and enterprise strategic initiatives led by Product & Strategy. The position analyzes complex data from multiple sources to identify actionable business solutions and projected outcomes; partners with cross-functional teams to implement scalable tools and frameworks; and leads process improvement initiatives that inform business decisions and operational excellence.
Requirements
- 10 or more years of experience in product management, retail banking, strategy, consulting, or branch distribution/network planning.
- Exposure to broader product management across deposits, lending, payments, and treasury management.
- Advanced knowledge of product lifecycle, design, and data analytics.
- Demonstrated ability to lead the end-to-end product lifecycle, from discovery and ideation through strategy, requirements, delivery, and value management.
- Strong background in retail banking P&L economics, deposit and lending dynamics, market analysis, and customer segmentation.
- Advanced knowledge of data analysis and visualization tools such as Power BI and Tableau.
- Experience in business intelligence, automation, and data visualization for executive audiences.
- Strong analytical, problem-solving, and process improvement skills.
- Ability to lead complex, cross-functional initiatives in a matrixed environment.
- Strong stakeholder management and executive communication skills, with a track record of influencing senior leaders.
Nice To Haves
- Direct experience in branch distribution strategy and execution.
- MBA.
Responsibilities
- Develop product strategy and vision that deliver measurable value to customers and the enterprise.
- Conduct complex data analysis and develop business strategies based on projections.
- Manage discovery, market research, and competitive intelligence to uncover customer needs and inform the product roadmap.
- Own, maintain, and prioritize a product backlog aligned with the strategic roadmap and enterprise objectives.
- Build frameworks and track product success metrics, including financial performance, customer impact, risk posture, and operational reliability.
- Drive end-to-end delivery of complex, multi-stakeholder initiatives across ideation, requirements, design, rollout, and ongoing support.
- Lead network and channel strategy initiatives, including footprint optimization, market analysis, branch performance metrics, and data-driven decision-making and prioritization.
- Define and track business-level performance economics, including revenue, cost-to-serve, productivity, and customer outcomes, and translate findings into actionable recommendations.
- Partner with Retail Banking, Finance, HR, Marketing, CRE, and Technology to design operating models, staffing frameworks, and incentive structures that drive growth and efficiency.
- Lead process improvement initiatives using analytics, automation, and stakeholder feedback to improve decision quality and operational effectiveness.
- Deliver executive-level presentations and communications articulating strategic priorities, recommendations, and business impact.
- Provide analytics and insights to enable data-driven decisions across the Product & Strategy organization.
- Champion adoption of AI and automation tools to scale insight generation, decision support, and product execution.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
