VP, Product Strategy-Technology Workflows

ServiceNow•Santa Clara, CA

About The Position

The VP, Product Strategy is a senior individual-contributor role and strategic partner to the SVP of Technology Workflows and the business unit general managers and product leaders. The role has no direct reports and does not directly own a product line; impact comes through analysis, influence, coalition-building, and partnership. The position shapes the business’s view of market direction, technology shifts, and the competitive landscape, then translates those findings into evidence-based recommendations that guide long-term roadmaps, budgets, staffing, pricing, partnerships, and acquisitions. Technology Workflows includes Service Management, Operations Management, the Configuration Management Database (CMDB), Asset Management, and Portfolio Management. The role owns and maintains the business’s multi-year strategic position as AI evolves, defines the market and its addressable opportunity, and influences pricing and packaging across the portfolio. It also leads inorganic strategy by sourcing and assessing acquisition, acquihire, and partnership candidates, developing a technical point of view, and coordinating product and engineering diligence. The role develops the partner and ecosystem framework across areas including observability, endpoint, operational technology, and systems integrators. The VP represents the business in executive and customer forums, including the CIO Product Advisory Council, the annual strategy cycle, and the twelve-month product roadmap review. The position works across Technology Workflows product areas as well as Platform, AI, pricing, finance, marketing, analyst relations, Corporate Development, Corporate Strategy, and ServiceNow Ventures. Success requires deep technical knowledge of how enterprise technology estates are built, deployed, and operated; strong commercial judgment; exceptional written and verbal communication; and the ability to influence senior leaders without formal authority or a team.

Requirements

15+ years in enterprise software focused on technical IT or production operations, or direct experience running technical estates, with significant experience operating at or alongside the executive table.
Deep knowledge of how hardware and software are built, deployed, and run, including the tooling and technology stacks involved.
Ability to assess technical architecture claims in conversations with startup CTOs and to converse with customers and practitioners in their own terminology.
Experience developing and owning a strategic position that changed business decisions and actions.
Experience evaluating companies for acquisition, acquihire, or deep partnership, including forming an independent technical view and coordinating product and engineering diligence.
Strong commercial instincts across pricing, packaging, and market sizing.
Strong analytical skills and willingness to challenge analyses.
Exceptional written communication, including the ability to persuade senior leaders through prose and pre-reads.
Executive presence with external audiences, including large-enterprise CIOs and startup founders.
Comfort operating without a team, building coalitions and achieving outcomes through people who do not report to the role.
Experience integrating AI into work processes, strategic direction, or problem-solving, such as using AI-powered tools, automating workflows, reviewing AI-influenced insights, or examining AI’s effects on a function or industry.
Strong full-stack understanding of on-premise infrastructure, public cloud, DevOps practices, software creation, deployment and operation, and related tooling and engineering practices.
Strong analytical and presentation skills in deeply technical fields.

Nice To Haves

An engineering degree with 10+ years of large-scale product leadership or product development experience.
An MBA with 10+ years of business leadership and execution.
Background spanning both the IT estate and the production/DevOps estate.
Prior experience at, a close partnership with, or deep experience using observability, DevOps and CI/CD pipelines, agentic platforms, or public cloud tools.
Venture, corporate development, or investment banking exposure alongside a product career.

Responsibilities

Own and defend the multi-year strategic position for Technology Workflows, keeping it current as the AI landscape changes.
Produce written arguments and pre-reads that inform leadership decisions.
Set market sizing and category definitions, including identifying the genuine current and future addressable market.
Shape pricing and packaging strategy across the portfolio, including movement from consumption-based products toward outcome-based models.
Own inorganic strategy for the business by sourcing and evaluating acquisition, acquihire, and partnership candidates.
Form technical assessments, convene product and engineering diligence, and provide recommendations with a clear thesis to Corporate Development and Technology Workflows leadership.
Build and maintain the partner and ecosystem framework across categories such as observability, endpoint, operational technology, and systems integrators.
Represent the business in executive and customer forums, including the CIO Product Advisory Council, annual strategy cycle, and twelve-month product roadmap review.
Write and present forum materials and carry forward the commitments made in those settings.
Maintain the competitive picture for AI-native technology operations and identify how products and packaging should evolve with market changes.
Partner with product leaders across service management, operations, configuration, asset management, and portfolio management, as well as Platform, AI, pricing, marketing, and analyst relations.