VP, Product Manager - Strategy

First Bank-MO•St Louis, MO

1d•Hybrid

About The Position

The VP, Product Manager is an on-site, hybrid role in St. Louis, Missouri, within the Product & Strategy organization, reporting to the Head of Product & Strategy. This strategic business leader helps drive enterprise growth, distribution, and channel strategy across the bank. The role owns the end-to-end product lifecycle, translating customer insights, market data, and business priorities into profitable products and capabilities that create measurable value. The position leads the bank’s branch strategy, including network optimization, staffing models, performance frameworks, and branch distribution strategy and execution. It also encompasses product growth initiatives across deposits, lending, and payments; customer segmentation and value proposition design; and enterprise strategic initiatives led by Product & Strategy. The role uses complex analysis, cross-functional partnership, scalable tools, and process improvement to support business decisions and operational excellence.

Requirements

10+ years of experience in product management, retail banking, strategy, consulting, or branch distribution/network planning.
Advanced knowledge of the product lifecycle, product design, and data analytics.
Proven ability to lead the end-to-end product lifecycle, from discovery and ideation through strategy, requirements, delivery, and value management.
Strong background in retail banking P&L economics, deposit and lending dynamics, market analysis, and customer segmentation.
Advanced knowledge of data analysis and visualization tools such as Power BI and Tableau.
Experience in business intelligence, automation, and data visualization for executive audiences.
Strong analytical, problem-solving, and process improvement skills.
Demonstrated ability to lead complex, cross-functional initiatives in a matrixed environment.
Strong stakeholder management and executive communication skills, with a track record of influencing senior leaders.
Bachelor’s degree (B.A.) from a four-year college or university is strongly recommended.

Nice To Haves

MBA preferred.
Direct experience in branch distribution strategy and execution is highly preferred.
Exposure to broader product management across deposits, lending, payments, and treasury management.

Responsibilities

Develop product strategy and vision that deliver measurable value to customers and the enterprise.
Conduct complex data analysis and develop business strategies based on projections.
Lead discovery, market research, and competitive intelligence to identify customer needs and inform the product roadmap.
Own, maintain, and prioritize the product backlog in alignment with the strategic roadmap and enterprise objectives.
Build frameworks and track product success metrics, including financial performance, customer impact, risk posture, and operational reliability.
Drive complex, multi-stakeholder initiatives from ideation and requirements through design, rollout, and ongoing support.
Lead network and channel strategy initiatives, including footprint optimization, market analysis, branch performance metrics, and data-driven prioritization.
Define and track business performance economics, including revenue, cost-to-serve, productivity, and customer outcomes, and turn findings into recommendations.
Partner with Retail Banking, Finance, HR, Marketing, CRE, and Technology on operating models, staffing frameworks, and incentive structures.
Lead process improvement initiatives using analytics, automation, and stakeholder feedback to improve decision quality and operational effectiveness.
Deliver executive-level presentations and communications on strategic priorities, recommendations, and business impact.
Provide analytics and insights to enable data-driven decisions across the Product & Strategy organization.
Promote adoption of AI and automation tools to scale insight generation, decision support, and product execution.