VP Primacy Offers Marketing Strategy

JPMorgan Chase & Co. • Columbus, OH

4h

About The Position

Chase for Business is about helping business owners start, grow, and run their business. We not only want to be their partner for financial solutions, but to also help business owners get easy access to experts, solutions, and content that will help them beyond banking. The Business Banking Loyalty Generation marketing team is responsible for developing and executing customer engagement strategies throughout the customer lifecycle from new customer onboarding to engaging and servicing more tenured customers. Engagement Marketing sits within the Loyalty Generation team and is responsible for building the marketing strategy for Primacy Offers for digital service adoption with the appetite to drive more primary relationships.

Requirements

• 5–8+ years of hands‑on digital marketing experience
• Experience designing and interpreting experiments (A/B and multivariate) and translating results into scaled strategies.
• Strong communicator capable of turning complex data into concise, persuasive narratives for non‑technical stakeholders and leadership.
• Comfortable operating in a matrixed enterprise: influencing without authority, managing multiple partners, and driving alignment.
• Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field

Nice To Haves

• Financial Industry or small business customer engagement experience
• Strong storyteller and engaging presenter.
• Collaboration: JIRA, Monday.com, Confluence, and standard productivity suites
• MBA is a plus

Responsibilities

• Build and evolve offer strategies across our digital service suite and deliver efficient growth and optimize vCTR/ROI/NPV.
• Define audience strategies, budget allocation, creative testing roadmaps, and full‑funnel measurement.
• Partner with analytics to evaluate incrementality and profitability, and apply learnings to inform optimizations.
• Lead structured testing plans (audience, creative, landing pages, partners) to drive innovation, improve conversion rates, and scale winners; maintain a transparent backlog and learning agenda.
• Establish clear hypotheses, success metrics, test designs, and readouts; ensure learnings are socialized and integrated into ongoing programs.
• Develop and present clear performance narratives, highlighting KPIs, drivers, risks, and recommendations for executive and cross‑functional audiences.
• Lead reporting cadences including weekly performance, monthly/quarterly business reviews, forecasting, and test result communications.
• Act as a thought leader—educate stakeholders, influence strategy, and share industry trends.
• Navigate a matrixed organization to align with product, analytics, finance, brand/creative and channel partners; build consensus and drive coordinated execution.
• Coordinate audience targeting, channel plans, creative development, and landing page experiences to ensure message‑market fit.

Benefits

• competitive total rewards package including base salary determined based on the role, experience, skill set and location
• commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions
• comprehensive health care coverage
• on-site health and wellness centers
• a retirement savings plan
• backup childcare
• tuition reimbursement
• mental health support
• financial coaching

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees