VP, Organic Social & Creator Partnerships (Hybrid Options Available)

A+E Networks•New York, NY

26d•$179,970 - $210,565•Hybrid

About The Position

The Vice President, Organic Social & Creator Networks is responsible for redefining how A+E Global Media builds lasting relationships with audiences in an increasingly platform-driven entertainment landscape. This executive will lead the transformation of Organic Social & Creator Networks from a promotional marketing function into a strategic audience development capability that builds passionate fandoms around the company's brands, genres, franchises, and intellectual property.

Requirements

At least 10 years of progressive leadership experience in digital marketing, audience development, organic social media, creator partnerships, media, entertainment, or related disciplines.
At least 5 years leading high-performing, cross-functional teams within matrixed organizations.
At least 5 years of demonstrated success developing long-term audience strategies for major consumer brands, media companies, entertainment properties, or platform-based businesses.
Deep expertise across today's evolving social ecosystem, including TikTok, Instagram, YouTube, Reddit, Meta platforms, emerging creator ecosystems, and future platform trends.

Nice To Haves

Proven experience developing creator or influencer partnership strategies at scale.
Demonstrated success leading organizational transformation by influencing stakeholders, evolving established ways of working, and building alignment around new strategic priorities.
Strong analytical capabilities with the ability to translate audience insights into business strategy and executive decision-making.
Strong communication, executive presence, and influencing skills, with the ability to inspire change across all levels of the organization.
Experience managing agencies, strategic partnerships, budgets, and cross-functional initiatives.
Passion for entertainment, storytelling, audience behavior, digital culture, and innovation.

Responsibilities

Define and execute the long-term vision and strategy for Organic Social & Creator Networks in alignment with enterprise marketing and business objectives.
Transform Organic Social from a campaign-driven promotional function into an audience-first entertainment ecosystem focused on building enduring fandoms.
Establish investment strategies, and success metrics across priority brands, genres, franchises, and intellectual property for the platforms.
Balance immediate marketing support with long-term audience development initiatives that strengthen brand equity and business growth.
Own audience community strategy across A+E's portfolio.
Develop strategies that cultivate passionate communities around A+E's priority brands, genres, franchises, and IP.
Champion audience-first thinking by leveraging fan insights, platform behaviors, cultural trends, and research to shape strategy.
Build communities that generate repeat engagement, advocacy, loyalty, and measurable brand affinity.
Establish owned social content strategy across platforms, ensuring content reflects platform-native audience behaviors.
Define and evolve A+E's creator ecosystem strategy, including ambassador programs, long-term creator partnerships, and scalable creator communities.
Establish effective talent & production company management practices to help partners best represent A+E Global Media brands & franchises in the social space.
Continuously evaluate emerging platforms, creators, technologies, and consumer behaviors to keep A+E at the forefront of digital entertainment.
Identify opportunities where fandom development and creator partnerships can generate additional commercial value through sponsorships, branded content, and strategic partnerships.
Build, lead, and develop a best-in-class Organic Social & Creator Networks organization recognized for creativity, innovation, collaboration, and strategic business partnership.
Lead a shift in how the organization approaches social media—from promotional marketing to entertainment, community, and audience engagement.
Lead a team, developing future leaders while creating scalable processes, workflows, and operating models that maximize impact despite resource constraints.
Inspire innovative thinking by encouraging calculated risk-taking, testing new ideas, and learning quickly from outcomes.
Optimize agency partnerships, technology, and internal resources to deliver strong results efficiently.
Establish investment strategies, and success metrics across priority brands, genres, franchises, and intellectual property.
Develop success metrics that evaluate community health, engagement quality, audience loyalty, brand affinity, creator ecosystem effectiveness, and business impact.
Foster a culture of experimentation by encouraging innovative approaches and rapid learning.
Evaluate emerging technologies, AI tools, platform innovations, and operational improvements that enhance organizational effectiveness.