Social Content Creator

Nanit • New York, NY

1d • $75,000 - $90,000 • Hybrid

About The Position

Nanit is looking for a creative, trend-savvy content creator to help make us a must-follow brand for modern parents. You'll take the lead on real-time content creation, trend-driven storytelling, and platform innovation, turning insights and expert-backed guidance into engaging, high-impact social content. This role is built for someone who lives to create: someone who can shoot, edit, and post content that feels native to the platform, and who treats comments and DMs as raw material for the next great idea.

Requirements

• 3+ years of hands-on experience creating social content for a consumer-facing brand (in-house or agency), with a strong focus on short-form video and platform-native storytelling
• A creator first with social video editing skills and a knack for producing quick-turn content
• Deep platform fluency, especially Instagram and TikTok
• Sharp instincts for culture and trends, always ahead of what's next
• Sees comments and DMs as content opportunities, not just conversations to manage
• Understands the perspective of the modern parent
• A fast, proactive idea generator who loves experimenting
• Can take a campaign brief and see the social-first version of it
• Familiarity with tools like Dash Social or similar publishing/analytics platforms

Nice To Haves

• Experience in parenting, wellness, or consumer tech a plus

Responsibilities

• Create platform-native content (short-form video, photos, captions, simple graphics) using tools like iPhone, CapCut, Canva, or Figma, from ideating and scripting to filming and editing, with a strong on-camera presence that feels native, fun, and on-brand
• Identify trends, sounds, and cultural moments Nanit can jump on quickly, and turn them into content within hours, not days
• Draft captions and manage daily posting across Instagram, TikTok, YouTube, and LinkedIn, keeping brand voice consistent across channels
• Organize and maintain the content calendar and asset library
• Monitor comments and DMs daily, and turn the best of them into content: reply videos, comment round-ups, Q&A prompts, and other formats that make the community part of the story
• Mine community input for content ideas, spotting recurring questions, jokes, and moments worth building a post around
• Translate brand and PR initiatives (launches, giveaways, campaigns) into social-first content: the short-form video, native posts, and platform moments that make a bigger campaign feel native on social
• Turn performance data into sharper creative choices: which hooks, formats, and trends to double down on next

Benefits

• access to healthcare benefits
• a 401(k) plan
• short-term and long-term disability coverage
• basic life insurance
• equity

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed